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In Q1 of 2021, China’s smartphone shipment increased by 36% year on year From Counterpoint

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According to the latest data from counterpoint, China’s smartphone shipments achieved a positive growth in the first quarter of 2021, up 36% compared with the first quarter affected by cowid last year, reaching 90.7 million units.

This quarter marks the loss of Huawei’s leadership (excluding glory), with vivo and oppo becoming clear leaders, accounting for nearly half of total smartphone shipments in the same period.

Commenting on the market recovery, Yang Wang, a senior analyst, said: “it should be noted that last year was abnormal. 5g is the main driver of growth, especially during the Lunar New Year shopping season. Suppliers with the right product mix do well. In this regard, vivo and oppo have managed to expand both in volume and sales. “

In the first quarter, several suppliers launched new flagship models. With the support of the new generation 5g chipset, smart phones have better imaging, display, connectivity and charging standards. Wang added: “vivo’s strategic partnership with Carl Zeiss and the launch of its flagship X60 Series in December have helped to enhance its brand image ahead of the important first quarter. Oppo also started very fast, which is mainly due to the successful repositioning of its Reno series. In general, 5g devices with higher specifications at lower prices have been well received by consumers. “

In the first quarter, vivo and oppo are expected to rank first in the Chinese market. Wang observed: “at present, nearly three-quarters of the product portfolio is made up of 5g devices, which focus on powerful camera functions and achieve a good balance between specifications and costs. Therefore, vivo has made full use of Huawei’s disadvantages and expanded its share in the domestic high-end market.”

Looking to the future, in the second quarter and the second half of the year, due to the continuous shortage of key components such as screens and power management chips, it is expected that supply may become a problem. Brands that can best manage their supply chain can take advantage of this growth opportunity. From the inventory level of the past two quarters, vivo and oppo still have advantages.

More reading: Counterpoint: India’s smartphone shipment will reach 37 million in Q2 of 2019 counterpoint: Global smartphone shipment will reach 380 million in the third quarter of 2020, up 32% on a month on month basis counterpoint: Global smartphone shipment will plummet 23% in the second quarter of 2020 counterpoint: India’s online smartphone shipment in the second quarter of 2019 counterpoint: Global smartphone shipment in Q4 of 2016 Mobile phone shipment increased by 11% compared with the previous quarter counterpoint: global mobile phone shipment in Q3 of 2016 decreased by 1% compared with the same period of last year counterpoint: global smart watch shipment in Q1 of 2019 increased by 48% compared with the same period of last year Apple watch accounts for one third The most popular counter point of axis note 20 Ultra: Sales of 186 million smartphones in Europe in 2020 counter point: Sales of smartphones in China in Q1 of 2020 decreased by 22% year on year Samsung counterpoint is the preferred brand: in Q2 of 2020, Samsung will occupy 67% of the smartphone market in South Korea

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