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In Q2 of 2021, the global smartphone shipment reached 299 million units, with a year-on-year increase of 6.9% From Omdia

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According to the latest pre survey results released by omdia, 299 million smartphones were shipped in the second quarter of 2021, an increase of 6.9% year-on-year compared with 279.7 million in the second quarter of last year.

In the first half of 2021, 651.8 million smartphones were shipped worldwide, up 17.4% from 555.4 million in the same period last year.

The evolution of global smartphone competition has gradually deepened. Xiaomi ranked second in the world for the first time in terms of shipments in the first quarter and the first half of this year. The company shipped 49.9 million units in the second quarter, second only to Samsung’s 57.3 million units. In the first half of this year, Xiaomi’s shipment reached 99.4 million units, second only to Samsung’s 133.3 million units. The era of Huawei as a key player in the smartphone market is over.

Top 10 Manufacturers

Quarterly shipment results (Mil. Units)

Source: Omdia

Samsung topped the list, with a shipment of 57.3 million units, a year-on-year increase of 5.6%, compared with 54.3 million units in the same period last year. The decline in shipments in the second quarter was mainly due to the limited supply of key components and the spread of the variant covid-19 delta strain in Samsung’s production bases in India and Vietnam, resulting in the reduction of production facility operations.

Xiaomi ranked second in the second quarter of this year, with a shipment of 49.9 million units, a year-on-year increase of 72.9%. Due to the spread of covid-19 delta mutant strain in India in the second quarter, Xiaomi’s smartphone production also decreased. However, compared with Samsung, the decline in shipments is relatively small. This quarter did not see the expected decline in Xiaomi shipments month on month, but increased slightly by less than one percentage point. The significant growth of Xiaomi’s sales in international markets outside the Asia Pacific is the main reason for its increase in shipments.

Apple ranked third in the world, with a year-on-year increase of 7.5%, thanks to the recovery of demand in developed markets and the increase of demand for high-end smartphones in emerging markets.

Oppo and vivo’s ranking reversed again in the second quarter. Oppo shipped 32.5 million units, slightly higher than vivo’s 31.6 million units. Compared with last year, oppo increased by 44.7% and vivo increased by 33.5% year-on-year.

Realme’s shipment in the second quarter increased by 174.5% to 11.4 million units, higher than 4.2 million units in the same period last year, again ranking sixth in the world, but remained flat quarter on quarter. Realme, like Xiaomi and glory, is one of the few smartphone brands that achieved year-on-year growth in the second quarter.

Huawei’s shipments continued to decline, with 9.8 million units shipped in the second quarter of this year, a year-on-year decrease of 74.6% and a month on month decrease of 33.3%.

Motorola’s shipments increased by 42.8% year-on-year, from 7.4 million units in the second quarter of last year to 10.6 million units this year. However, Motorola’s shipments fell 33.3% month on month.

The shipments of Tecno, the smartphone brand of voice company, increased by 35.7% year-on-year, from 5.3 million in the second quarter of last year to 7.1 million in this quarter.

Glory ranked 10th in smartphone shipments, with 6.7 million units shipped in the quarter, an increase of 86.1% over the first quarter. Glory officially calculated and shipped independently from the first quarter of 2021. With the gradual recovery of supply chain resources and the orderly release of products, glory’s market share is gradually recovering.

Market performance in the first half of 2021

The shipment ranking in the second quarter also largely reflects the situation in the first half of the year.

First half of year shipment results (Mil. Units)

Source: Omdia

Samsung shipped 133 million units in the first half of the year, higher than 113 million units in the first half of 2020.

With its stable performance in the first two quarters of this year, Xiaomi has locked in the second place in the world, with a total shipment of 99.4 million units in the first half of this year. Apple ranked third with 95.398 million units, a year-on-year increase of 24.9%.

In the first half of this year, Huawei still maintained the sixth place in the world with a shipment of 24.5 million units. However, due to well-known reasons, it still decreased significantly by 66.9% compared with the same period last year.

Motorola and realme ranked seventh and eighth respectively with a small gap, with shipments of 23.2 million units and 22.8 million units in the first half of this year.

In the first half of this year, the company continued the growth momentum of last year. Itel, another sub brand of the company, replaced LG and ranked 10th in the world. Tecno and itel, two sub brands of the company, ranked ninth and tenth in the world’s smartphone shipments in the first half of the year respectively. If calculated by the overall shipments of the transmission company, it should be the sixth largest smartphone company in the world.

Jusy Hong, market research director of omdia mobile device, said: “although the global smartphone was affected by the spread of new crown delta mutant strain and component shortage in the first half of the year, the shipment volume still increased year-on-year in the second quarter. However, due to the continuous shortage of supply and reduced demand, it is expected that the shipment volume in the third quarter will turn to negative growth compared with the previous year. “

More reading: strategy Analytics: in Q2 of 2021, global smartphone shipments increased by 11% year-on-year, Reaching 314.2 million omdia: in 2021, the global smartphone shipment in Q2 was 299 million, with a year-on-year increase of 6.9%. Omdia: in 2020, the global smartphone shipment in Q2 was 294.7 million, with a year-on-year decrease of 20.4%. NPD DisplaySearch: it is estimated that the smartphone shipment in 2016 will exceed 1 billion omdia: it is estimated that the global smartphone display panel shipment in 2020 will reach 1.4 billion, with a year-on-year decrease of 10%. Counterpoint: in 2017, the global smartphone display panel shipment will reach 1.4 billion Huawei ranks third in smartphone shipments with a 10% share IDC: in 2016, the global smartphone shipments totaled 1.47 billion units, a year-on-year increase of 2.3% strategy Analytics: the global smartphone shipments in Q4 in 2019 were 375 million trendforce: it is estimated that the global smartphone shipments in 2016 will be 1.34 billion units, with an annual growth of only 5.8% omdia: in 2020, the global smartphone shipments in Q4 will reach 381.1 million units Omdia: in the third quarter of 2020, the shipments of smart phone displays reached 422 million pieces omdia: in the first half of 2020, the global sales of smart phones ranked first, with 37.7 million iPhones sold omdia: in June 2020, 13 panel manufacturers shipped 153 million smart phone panels, an increase of 11% over the same period of last year omdia: in the second quarter of 2020, the global shipments of smart phones reached 279.7 million units, a decrease of 15.7% over the same period of last year omdia : AMOLED accounted for 29% of the total smartphone display shipments in 2020

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