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In the first quarter of 2021, global smartphone shipments reached 353 million units, up 28.1% year on year From Omdia

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According to omdia’s latest preliminary survey on global smartphone shipment, the global smartphone market grew by 28.1% year-on-year, reaching 353 million units in the first quarter of 2021, while the shipment volume was 275.7 million units in the first quarter of 2020. The growth shows that the overall size of smart phones is still a key technology for global users.

In the context of global semiconductor shortage, although the smartphone market has a significant recovery, 2021 is still a transitional period. Huawei’s role in the market will continue to change. LG’s announcement that the smartphone business will withdraw from the market will affect the competition of other players in the mid market.

Samsung’s shipment ranked first, with 76.1 million units, up 29.2% year on year, compared with 58.9 million units in the first quarter of 2020; It was 22.8% higher than the 62 million units in the fourth quarter of last year. The early update of Galaxy S series made it compete for part of the market share from apple in the first quarter of 2020. However, in the long run, the shipment of its s and note products continues to be under pressure. This year, Samsung will abandon the update of note series and focus on its folding flagship and the latest series of devices in a series.

Apple continues to benefit from the delayed launch of the iPhone 12 series, which hit an all-time high in the fourth quarter of 2020. In the first quarter of this year, 54.6 million iPhones were shipped, up 46.5% year on year. There is no doubt that Apple continues to dominate the high-end smartphone market.

Xiaomi ranked third in the first quarter of 2021, with 49.5 million units, a year-on-year increase of 78.3%. Compared with 47.2 million units in the fourth quarter of last year, the quarter on quarter growth reached 4.9%. With Huawei’s declining position in the competition, Xiaomi is consolidating its third position in the world.

Oppo and vivo continue to compete for fourth and fifth places in the global rankings. In the first quarter of this year, vivo shipped 38.2 million units, slightly higher than oppo’s 37.8 million units. Compared with the first quarter of 2020, the shipment volume of vivo increased by 95.9% and that of oppo increased by 85.3%. Compared with the fourth quarter of 2020, the shipment volume of vivo and oppo increased by 10.7% and 11.11% respectively. The main reasons for Huawei’s growth are the active development of the international market and the rapid capture of Huawei’s share in China’s local market.

Huawei’s global smartphone shipments fell out of the top five in the first quarter of 2021 to 14.7 million units, a 70% decrease from the first quarter of 2020. Even after a quarter of the new US administration, there is no sign that the US technology ban on Huawei’s related components and software is coming to an end. The global shortage of parts also puts additional pressure on the company as suppliers are more willing to seek cooperation with more stable suppliers.

The previous Huawei subsidiary, horn, shipped 3.6 million units this quarter, the first time the company has shipped as an independent entity.

Motorola’s shipment increased by 128.1% year on year, from 5.5 million in the first quarter of 2020 to 12.6 million this year. With the end of LG’s smartphone business, omdia expects Motorola to have the opportunity to further increase its shipments in 2021, as both companies focus on North America, Latin America and the Caribbean and have similar product positioning.

The shipment volume of realme increased by 86.9% year on year to 11.4 million units, up from 6.1 million units in the first quarter of 2020, ranking eighth in the world.

Tecno, one of the smart phone brands controlled by transonic, saw a year-on-year growth of 133.4%, from 3.5 million in the first quarter of 2020 to 8.2 million in the last quarter. Tecno’s shipment also increased by 6.5% month on month. The brands of transition series are mainly concentrated in the African market. At the same time, they are actively exploring some emerging markets in the Asia Pacific region, such as Pakistan and Bangladesh, where there is still a large demand for replacement of functional mobile phones.

LG is in tenth place. The company will withdraw from the smartphone market in the summer of 2021, with a year-on-year growth of 26.2%, from 5.4 million in the previous year to 6.8 million. Compared with the previous quarter, LG’s shipment volume decreased by 18.9%.

Gerrit Schneemann, chief analyst at omdia, commented: “the smartphone market continues to show resilience in the face of multiple challenges. The global shortage of spare parts is enveloping the whole market. On the other hand, Huawei and LG, two well-known smartphone brands, will disappear from the global smartphone market this year, opening the door for other brands to enter new markets and reach new buyers. “

More reading: omdia: 279.7 million global smartphones shipped in the second quarter of 2020, a year-on-year decrease of 15.7% Gartner: 144 million global smartphones shipped in Q1 of 2012 IDC: 22% global smartphones shipped in Q1 of 2014 trendforce: 266.9 million global smartphones shipped in Q1 of 2014 IDC: 2013 Global smartphone shipment will exceed 1 billion units, with a year-on-year growth of 40% IDC: Global smartphone reported shipment will reach 258 million units in Q3 2013 strategy Analytics: Global smartphone shipment will exceed 250 million units in Q3 2013 IDC: Global smartphone shipment will increase by 6% in Q2 2013 IHS: Global smartphone shipment is expected to reach 1.5 billion units in 2017 IDC: Global smartphone shipment is expected to reach 1.5 billion units in 2013 958.8 million NPD: 937 million global smartphones are expected to be shipped in 2013, 889 million feature phones are expected to be shipped in 2013. Ovum: 1.7 billion US dollars are expected to be shipped in 2017. Canalys research: 158 million global smartphones will be shipped in the second quarter of 2012. IDC: 154 million global smartphones will be shipped in Q2 of 2012, 68.1% of which use Android system

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