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Indonesia’s smartphone online sales hit a record high of 20% in the fourth quarter of 2020 From Counterpoint

The following is the Indonesia’s smartphone online sales hit a record high of 20% in the fourth quarter of 2020 From Counterpoint recommended by And this article belongs to the classification: Counterpoint, Intelligent mobile phone.

According to the latest research by counterpoint channel share tracker, Indonesia’s smartphone online sales hit an all-time high in the fourth quarter of 2020. At the beginning of 2020, the major brands have been making efforts in the online market.

In order to clear up the demand of the third and fourth quarter brands as soon as possible, most senior analysts of Cardoza actively carried out the promotion activities. As a result, smartphone online sales were much higher than market expectations, and reached a record high of 20% in the fourth quarter. Xiaomi and realme lead the smartphone online market. Although the online and offline channel strategies of the major brands are different, they all increase their online business one after another. “

来源:Counterpoint Channel Tracker Q4 2020

Since 2019, Indonesia’s e-commerce industry has developed rapidly, with lazada and other big brands leading the market. In 2020, shopee will grow the fastest, and other brands will also make efforts in the online market. Cardoza commented, “bukalapak, blibli, akulaku and JD.ID And other small e-commerce platforms are also growing rapidly. Tokopedia and others also work together with other manufacturers to form synergy, which will speed up the development of online market, push up sales, and even achieve growth in remote areas. Chinese brands’ strong investment in Indonesia’s 5g and e-commerce industry will bring much-needed capital to the country. “

With more than 270 million people, Indonesia is the largest economy in Southeast Asia. The country has a large and fast-growing smartphone user base. Despite the continued outbreak of cowid-19, smartphone sales in Indonesia increased by 23% in the fourth quarter of 2020 compared with a year earlier. Vivo has a market share of up to 24%, focusing on the price range of 1.5 million to 3 million inds.

来源:Counterpoint Channel Tracker Q4 2020

Tanvi Sharma, a research analyst, commented, “in Indonesia, oppo, vivo and other manufacturers continue to increase their offline business, while Xiaomi and realme are both in the online and offline market. In 2020, Chinese brands have been competing fiercely with Samsung. “

Sharma added, “Indonesian consumers are more price sensitive, so major brands have been focusing on low-cost models, but are also gradually increasing mid-range models. Individual price segments constitute the main sales force, and oppo A15, a11k, vivo y12i and Y20 are the best sellers. “

Major manufacturers are also aiming at the undeveloped but potential market in Indonesia. In addition, there are still a large number of consumers using functional phones, which is also a development opportunity for Smartphone manufacturers.

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