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Global smart watch shipment growth of 1.5% in 2020 From Counterpoint

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According to the latest research of global smart watch shipment tracking by counterpoint research, affected by the epidemic of cowid-19, the global smart watch shipment decreased slightly in the fourth quarter of 2020. In 2020, the global smart watch shipment only increased by 1.5% year-on-year. Apple still ranks first, with a market share increase of 6%, pushing up the proportion of high-end market.

Figure 1: global major manufacturers’ share of smart watch shipments, Q4 2020 vs q4219

In the fourth quarter of 2020, due to the excellent performance of Apple watch series 6 and Se, the shipment volume reached 12.9 million units, and Apple’s market share increased to 40%. Samsung launched the galaxy 3 Smart watch in the second half of the year, driving a 1% year-on-year increase in market share.

Figure 2: global smart watch shipments by major manufacturers, 2020 vs 2019

Despite US sanctions, Huawei’s smart watch shipments still grew by 26% year-on-year, driving the growth of the whole market. After the separation from Huawei, the glory also performed well, and the shipment volume in 2020 doubled compared with the previous year. Chinese brands such as amazfit and Xiaomi also performed well, achieving double-digit growth.

Figure 3: global share of smart watch shipments by price segment, Q4 2020 vs q4219

The high-end market share expanded, with apple, Samsung and Jiaming leading the high-end market. Sujeong Lim, senior analyst at counterpoint, commented, “the average price of smart watches will increase in the fourth quarter of 2020. The $101-200 segment is the largest market segment in 2019, but it will shrink by 7% in 2020. Driven by the hot sale of Apple’s smart watch, the price range above $300 increased by 8%. Apple accounts for more than 70% of the price range above $300. “

Lim added, “high end brands apple, Samsung and Huawei lead the smart watch market. We believe that the flagship watches of these manufacturers will continue to lead the market, and the average price will rise in the next two or three years. On the other hand, the success of Apple’s watch se may encourage Samsung and other manufacturers to release similar watches, thus driving down prices. In the past three or four years, the market share of oppo, realme and other manufacturers has increased significantly, which has intensified market competition and lowered prices. “

Counterpoint: Q1 global smart watch shipment market share data in 2019 counterpoint: revenue report of smart watch in the first half of 2020 Apple watch accounts for 51.4% counterpoint: Q1 global smart watch shipment grows 48% year on year in 2019 Apple watch accounts for one third strategy Analytics: Q3 global smart watch shipment reaches 10 million in 2018 strategy Global shipment of smart watches will exceed 4.2 million in Q1, 2016, accounting for 52% of Apple Watch IDC: it is estimated that the global smart watch shipment will reach 2010 million pieces in 2016, with a year-on-year growth of 3.9% Gartner: it is estimated that the global smart watch revenue will reach 11.5 billion US dollars in 2016 counterpoint: in early 2019, apple watch’s market share will drop from 43% to 36% counterpoint: in the second quarter of 2020, the global online music streaming revenue will reach 6.7 billion US dollars A year-on-year decrease of 2% counterpoint: AMOLED smartphone sales will exceed 600 million in 2020 counterpoint: one in three consumers will reduce the replacement budget by more than 20%

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