Internet Education

2020 smart education industry and user insight From Tencent development

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The following is the 2020 smart education industry and user insight From Tencent development recommended by recordtrend.com. And this article belongs to the classification: Internet Education.

The scale of the global education field continues to grow, and the education and training expenditures from governments, enterprises, parents and individuals continue to increase. According to the statistics of eurobillion, the education industry has a global market size of 6 trillion US dollars, which will reach 10 trillion US dollars by 2030, and the domestic smart education market is expected to exceed one trillion yuan by 2023.

Affected by the epidemic situation, the growth and popularization of online education in China accelerated. In the first half of 2020, the total scale of investment and financing increased by 275% year-on-year. However, after the normalization of epidemic prevention and control in China, the scale of users dropped rapidly, and there were problems such as high loss rate, weak growth driving force and serious homogenization of curriculum. What is the overall development of smart education in China? What are the pain points and opportunities of online education? Based on this, Tencent Development Research Office (wechat ID: tencentdro) and China Academy of youth artificial intelligence jointly carried out a special industry and User Research Report to interpret the problems and opportunities in the smart education industry.

01. Can online education fly all the time in the face of the epidemic?

Photo source: 2020 smart education industry insight Report

02. The power of choice: the secret for users to choose online education

Photo source: 2020 smart education industry insight Report

03. Want to learn anytime, anywhere

Photo source: 2020 smart education industry insight Report

04. There are many different roads. Where is today? Pain points of online education

Photo source: 2020 smart education industry insight Report

Photo source: 2020 smart education industry insight Report

What do parents value? What do students like?

Photo source: 2020 smart education industry insight Report

Is it the future of Dezhou, Dezhou and Dezhou? Photo source: 2020 smart education industry insight Report

07. How can technology add wings to education?

Photo source: 2020 smart education industry insight Report

How can the canal be so clear? Content innovation first

Photo source: 2020 smart education industry insight Report

09. Where is the way? Value leads to future

Photo source: 2020 smart education industry insight Report

10. Core discovery

01) the domestic smart education industry continues to grow, epidemic factors accelerate the popularization of online education, and the sinking market will become an important source of new traffic in the future

The global educational technology market is expected to rise to 8 trillion US dollars by 2025 and 10 trillion US dollars by 2030. In 2020, affected by the epidemic situation, the growth and popularization of online education in China will accelerate. The domestic market of smart education has great potential, and it is expected to exceed trillion yuan in 2023. Users generally hold a positive attitude towards online education, and the third and fourth tier areas will become an important incremental source of online education in the future.

02) smart education in China is in a period of rapid growth. In terms of “technical support”, “educational resources” and “school running mode”, the experience of European and American countries in the field of smart education has a certain reference value

Europe and the United States and other countries have earlier layout in the field of smart education, and have some experience in AI learning, promoting fair and high-quality development of basic education, public-private cooperation and collaborative innovation of government industry university research. In the application of online education products, the typical online education app in China embodies more in game design and incentive system design, and there is still a large room for improvement in personalized education and technology output.

03) there are many problems in domestic online education, such as weak driving force of growth, homogenization of content, poor interactive experience and so on

After the normalization of domestic epidemic prevention and control, the scale of online education users has dropped rapidly, and there are some problems, such as high loss rate, weak growth driving force and so on. One of the main reasons for the loss of users is high fees, and the value of courses is not as good as offline. The serious homogenization of content, insufficient quality courses and poor interactive experience are the main pain points for users to use online education.

04) high fees, resulting in regional imbalance of educational resources

At present, two thirds of online education users are concentrated in the first and second tier areas. The first-line developed areas are the main source of payment; the charging price is too high (the threshold for the use of less developed areas is higher), which brings about the problem of “gap between the rich and the poor” again, which results in regional imbalance of educational resources.

Special thanks: Qingbo Big Data Technology Co., Ltd. for its strong support for the writing of this report ~ more reading: K-12 report: the current situation of global digital learning in 2017-2018 Beijing Normal University: a survey of new professional groups of online learning service providers (tutors) in 2020 Ipsos Insight into the development trend of preschool online education in 2020 China China Youth China TikTok Research Institute, novel coronavirus pneumonia online: 2020 2020 online education market, the online Youth Education Research Institute, China online Youth Education Research Institute, 2020, the new blue print of the Chinese college entrance examination (download): the 2020 major research report on the voice and voice Education (download): Hope (download) iResearch: 2020 Research Report on China’s lifelong education industry (download attached) iResearch: 2020 big data report of China’s online education platform users – Tencent classroom data (attached download) Liepin: 2020 online education middle and high end talent employment report enyike & minglue Technology: 2020 white paper on digital transformation of education industry marketing (download attached) Why Asia has become the global laboratory of online education

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