The following is the It is predicted that the market share of K12 students’ PC will be close to 25% by 2024 From IDC recommended by recordtrend.com. And this article belongs to the classification: IDC, Internet Education.
With the gradual penetration of information technology into the education market and becoming a standard curriculum, K-12’s demand for intelligent terminal devices shows a trend of low age, and the demand for educational and learning terminal devices rises significantly after children enter primary school. IDC predicts that by 2024, K12 student PCs will occupy nearly 25% of the retail market.
Under the influence of the global epidemic, k12 education PC has become the biggest demand point in China and other regions of the world. In 2020, K12 buyers will account for 22.8% of the total retail market, which is five times that of 2019.
In terms of the global market, in addition to the growth of other educational PC products purchased by students themselves, the year-on-year growth rate of educational PC equipped with Chrome OS will reach 94.5% in 2020. For example, in Europe and the United States, schools will uniformly configure chromebooks for students. With low configuration and low price, students can use them at school or at home. This kind of computer relies on the cloud for information management, and schools can uniformly distribute learning content, manage and update equipment. Some parents will also buy a home computer for students for light entertainment.
In terms of market brands, Lenovo, with its Xiaoxin series products, occupies the largest market share in the K12 student computer market, accounting for 37.3% of the market in the first quarter of 2021; Dell also gained 10.8% market share with its Inspiron series, ranking second; ASUS ranks third with its cost-effective products. From the perspective of product category, it is mainly light and thin with 15-18mm, and the mainstream price range is RMB 4000-6500. However, due to the lack of exclusive products, the market pattern is still full of variables.
Analysts said that at present, no manufacturer has occupied an absolute user advantage in K12 PC. It is suggested that the K12 PC market should be laid out in a timely manner, and exclusive PC products should be made for the K12 student market, so as to gradually form a K12 exclusive market segment and seize market opportunities in the post epidemic period to seize market share.
Do a good job in the marketing of K12 students’ PC. from the aspects of using experience, learning assistance ability and protecting students’ health, through e-commerce platform advertising, offline store recommendation, video and TV series implantation, clear and direct recommendation information is given to parents, students and other prospective customer groups, so as to expand the popularity of products in the student market.
Focus on the market demand of K12 – the compatibility of learning software, whether the performance can meet the learning demand, the configuration of eye protection screen, the ruggedness and durability of the equipment, the lightweight and portable performance, etc. In terms of software and hardware, we will create PC products that are more suitable for K12. At the same time, we will deploy earphone, mouse, keyboard, speaker, learning software and other peripheral products, and focus on the development of related ecology. More reading: IDC: in 2021, PC sales in Q1 EMEA reached 23.9 million units, a year-on-year increase of 44.1% Gartner & IDC: in 2015, global PC shipment in Q3 dropped by nearly 10% IDC: it is expected that smart watches will account for 44.6% of all wearable device shipments in 2022 IDC: PC monitor market shipment in 2020 increased by 8.3% IDC: Sales of flat phone in Q2 Asia Pacific region reached 25.2 million units in 2013 IDC: global PC shipment in Q3 in 2018 A total of 67.387 million units, a year-on-year decrease of 0.9% IDC: in 2020, the global PC shipment in Q4 will reach 91.6 million units, a year-on-year increase of 26.1% IDC: in 2015, the global iPad shipment in Q2 will reach 10.9 million units, and the market share will fall below 25% IDC: in 2016, the iPhone market share in Taiwan will be 20% IDC: it is estimated that the large screen handset with more than 5 inches will exceed 1.4 billion units in 2021 IDC: in 2018, the shipment of Q3 wearable devices will reach 32 million units, a year-on-year increase of 21.7% %IDC: it is estimated that the global sales of smart phones will reach 1.462 billion units in 2018 IDC: it is estimated that the global AI market will reach US $156.5 billion in 2020, with a year-on-year growth of 12.3% IDC: in 2019, the shipment of China’s smart speaker market will reach 45.89 million units, with a year-on-year growth of 109.7% IDC: in Q1 2020, the shipment of India’s smart phone market will reach 32.5 million units, with a year-on-year growth of 1.5%
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.
RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.
-
-
-
-
