The following is the 2020 is a mockery of the trend of TV forecast From Thinkbox recommended by recordtrend.com. And this article belongs to the classification: Internet TV.
According to a thinkbox study, although the streaming media industry is booming in 2020, the traditional broadcasting industry performs well in the audience’s need for escapism and distraction, helping various forms of radio and television (including live, on-demand and broadcast) grow by 5% year-on-year.
The findings of the Association for commercial broadcast in the UK show that all forms of television are on the rise in 2020 as a whole, and radio and television remain the largest single part of video viewing – including people aged 16-34. However, the trend shown in other studies is that tiktok’s share of video viewing time on TV has increased from zero to 3.5% in the past year. Video ads on social media platforms also accounted for 1.4%, while online video competitor YouTube accounted for 5.6%. Radio and television advertising accounted for 91% of all video advertising.
Thinkbox made a deep study of the growth of viewing time and found that the 5% growth of radio and television means that each person watches 10 minutes more TV per day, with an average of 3 hours and 22 minutes of radio and television per day. In contrast, the study also looked at the field of subscription video on demand (SVOD), where the average viewing time per person increased by 11 minutes per day. This represents a 50% year-on-year increase, and thinkbox points out that SVOD has a much smaller base than radio and television. The average person watches 35.5 minutes of SVOD every day.
Thinkbox research shows that of all forms of video, the total length of video will increase significantly in 2020, with up to 40 minutes per person per day. In addition to a 75% drop in viewing time in cinemas, most video formats, even DVDs, have increased year-on-year. YouTube’s video time share increased to 13% from 12.5% in 2019, while Facebook’s video time share decreased slightly from 1.2% to 0.9%.
According to thinkbox, the difference between the video consumption of 16-34 year olds and the UK average will not change by 2020. Television (broadcast + SVOD) accounts for 75% of the average video days, while people aged 16-34 account for 56%. In this group, broadcaster television is still the largest single part of video viewing, whether it is people aged 16-34 or all individuals.
YouTube dominates online video, accounting for more than half of the time people aged 16-34 spend on the platform. However, tiktok has made significant progress, claiming to account for 9% of video time for people aged 16-34 and 20% of online video time.
Thinkbox’s research divides the TV of broadcasting companies into different access modes, and reveals that the role of VOD of broadcasting TV is increasingly important for young audiences. At present, young audiences account for 19% of the TV ratings of all broadcasting companies. Thinkbox even said it showed that “anyone who thinks live TV is unimportant is crazy and needs to understand why people watch different types of TV and videos.”
Source: rapid TV news * this article is compiled by the future media network
Think box: 30% of consumers believe that TV advertising is trustworthy think box: research shows that traditional TV is still the most popular video form in the world think box: TV advertising still accounts for 94.6% of video advertising Intelligence: the number of traditional pay TV users in the United States is expected to drop to 62 million by the end of 2023. Parks associates: the attrition rate of Ott service customers in the United States will reach 41% in the first quarter of 2020 Emarketer: in 2020, the average daily time for Americans to watch Ott video content exceeds 62 minutes, a year-on-year increase of 23.0% digital TV research: in 2019, the number of pay TV subscriptions in 138 countries will reach 1.028 billion strategy Analysis: global smart TV sales will reach 157 million in 2018 WitsView: global TV shipments will reach 54.97 million in the third quarter of 2019, down 1.9% year on year GlobalData: South Korea’s pay TV service market is expected to reach US $7.2 billion in 2025
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