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The following is the Global Ott TV subscription will reach 1.06 billion in 2020 From Omdia recommended by recordtrend.com. And this article belongs to the classification: Internet TV.
Omdia said SVOD growth would slow in 2021 after a record 2020. Although the global Ott TV subscription increased from 894 million in 2019 to 1.06 billion in 2020 last year, exceeding the global pay TV subscription, the growth rate this year may be relatively slow, and the total subscription will increase to 1.14 billion. At the same time, the traditional pay TV will be basically flat.
For Netflix and Amazon, 2021 will be their smallest absolute growth since 2015, while Apple TV + is likely to lose nearly 8 million users in the summer because of the expiration of the bundle deal and the relative lack of original works on the service. Omdia said the size of the directory is a key factor in determining whether users continue to use streaming services.
Covid-19 is the biggest winner in the new crown epidemic situation, but cinema business is the biggest loser in SVoD. According to omdia, the industry lost $23 billion in revenue due to the epidemic, and innovation and other trading revenues such as PVOD windows failed to make up for lost box office sales. It is predicted that cinema revenue will only partially recover this year, between us $42.5 billion and US $270 billion, still more than one third lower than the pre pandemic level.
Source: Advanced Television * this article is compiled by the future media network
More reading: talking data: Ott application ranking in 2017 (with download) omdia: Global smartphone shipment 279.7 million in the second quarter of 2020, down 15.7% year on year Long video ratings account for 16% omdia: linear TV is still the main viewing form in 2019 omdia: “4K is the dream of marketers in the next two years” omdia: it is predicted that HDR will account for 35% of all TV shipments in Japan in 2024 Drop 8.7% research: European pay TV executives support Ott integration correction data & dangbei network: Ott Industry Report correction data in October 2017 & HDMR: open the innovation space of Ott advertising (with download) Ovi mutual Entertainment: Ott large screen user behavior monthly report in September 2020, Ott large screen user behavior monthly report in January 2017 digital TV Research: it is estimated that the global revenue of traditional pay TV and Ott TV series and films will reach 265 billion US dollars in 2018. IResearch: Research Report on China’s Ott advertising market in 2017 (with download)
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