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In the third quarter of 2021, global TV brand shipments reached 52.51 million units, with a quarterly increase of 8.3% From TrendForce

The following is the In the third quarter of 2021, global TV brand shipments reached 52.51 million units, with a quarterly increase of 8.3% From TrendForce recommended by recordtrend.com. And this article belongs to the classification: TrendForce, Internet TV.

According to trendforce Jibang Consulting survey, the shipment of TV brands reached 52.51 million units in the third quarter of this year, with a quarterly increase of 8.3% and an annual decrease of 14.7%. With the increase of vaccine coverage in various countries and the rise of the retail price of the whole machine, the demand for terminal TV is restrained, so the peak season is not prosperous. Although the price of TV panel began to fall sharply in August, the short term will help Chinese brands expand the promotion scale of China’s double 11 and make up for the gap in this year’s sales target. However, for international brands, considering the problems of production, transportation time and inventory removal, the price difference of panel price reduction can be reflected in the price of the whole machine as soon as the first quarter of next year, which means that it is difficult for TV shipments in the fourth quarter of this year to have a prominent performance. It is estimated that TV shipments in the fourth quarter will reach 59.13 million units, with a quarterly increase of 12.6% and an annual decrease of 10.3%, As a result, the global TV shipment in the second half of this year hit a new low in the same period over the years.

Trendforce Jibang consulting further pointed out that the performance of TV shipments this year has become weaker and weaker. In the first half of the year, thanks to the U.S. relief fund, shipments in North America continued to prosper, and the brand side continued to replenish panel inventory, pushing up panel prices. In the second half of the year, as the epidemic situation in Europe and the United States slowed down and life returned to normal, the epidemic dividend was no longer. In addition, the rise of raw materials and freight costs led to the increase of the whole machine cost and passed on to consumers, and the terminal demand disappeared. Finally, the TV shipment declined by 3.2% in 2021, reaching 210 million units.

The cost of the whole machine is padded up, and OLED TV has become a new favorite of the brand, with a shipment of 6.8 million units this year

This year, the TV brand’s production side is facing various challenges. In addition to the rise in the panel price, which accounts for the largest cost of the whole machine, the delay in the launch time in saigang, resulting in a sharp rise in freight, coupled with the continuous length of parts and materials, all add to the brand’s shipping risk. However, in order to maximize profits, the brand has a unique phenomenon to ensure the production of OLED TV materials.

In addition to the production expansion and supply improvement of LGD Guangzhou this year, OLED TV narrowed the price difference between LCD and OLED panel in the first half of the year when the price of LCD panel was rising. The brand shifted its sales focus to OLED TV, pushing up the shipment of 6.8 million units this year, with an annual increase of 72.8%. Among them, LGE accounted for more than 60% of the market, with an annual increase of 91% in shipments, firmly taking the lead in OLED TV; With the full support of LGD OLED panel, Sony’s annual shipment increased by 53% this year, ranking second with 20% of the market; Panasonic ranked third with a market share of 7%. The bright stars of OLED TV shipments this year are Xiaomi and sharp, with explosive growth of 900% and 140%.

In 2022, large brands will focus on high-end and large size, and small brands will steadily cultivate mainstream products

After the epidemic, the market demand is back on track. It is expected that TV shipments will return to the usual 45% and 55% in the first and second half of next year. In addition, next year, when the panel supply is secure and the price trend becomes stable, it is conducive to the brand sprint shipment. It is expected that the TV shipment will grow by 3.3% to 217 million units next year. Large and medium-sized products and products with high added value are still the focus of large brands, driving the proportion of large sizes above 65 inches (inclusive) to exceed 20% for the first time, and the medium-sized range of 40 ~ 59 inches is stably maintained at 55%. Although big brands gradually withdraw from the competition in the small-scale market, and under the condition of stable price next year, it is conducive for small brands to expand the market in emerging regions. It is estimated that the proportion of small-scale brands below 39 inches will decrease slightly by 1.8 percentage points to 25%, and the main battlefield of large and small brands will be divided next year. More reading: forecast the top 5 global TV brand shipments in the third quarter of 2020 (attached with the original data sheet) Trendforce: 4.844 billion mobile camera modules will be shipped in 2021, with an annual increase of 3% next year. In 2015, the sales volume of Q1 color TV market was 12.33 million, accounting for 5% of the share of Internet TV brands. Trendforce: in the third quarter of 2019, the overall shipments of global TV brands reached 54.97 million. Trendforce: it is expected that the global TV shipments will reach 223 million in 2021, and oversized TVs will become the new favorite of the brand. Trendforce : in the third quarter of 2020, the global TV shipment was 62.05 million units, with a quarterly increase of 38.8%. Trendforce: in the first quarter of 2020, the global TV shipment was 44.8 million units. Trendforce: in 2020, the global TV shipment reached 205.21 million units, with an annual decline of 5.8%. Trendforce: it is estimated that the maximum shipment of mini LED backlight TV in 2021 will reach 3 million units. Trendforce: in the first quarter of 2021, the global TV shipment will reach 49.96 million units Quarterly decrease of 24.2% DIGITIMES: it is estimated that the panel orders of Q2 TV brands will decrease by 8-10% in 2020. IHS: in the second half of 2016, TV brands plan to increase the panel purchase. Trendforce: in 2020, the global NAND flash memory market will reach US $13.5 billion in Q1, an increase of 8.3% month on month. Trendforce: it is estimated that the global Smartphone Production will be about 1.39 billion in 2022, which is expected to return to the pre epidemic level. Trendforce: the annual vehicle MLCC demand in 2021 Please look at 449 billion

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