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It is estimated that the global TV shipment will reach 223 million in 2021, and the super large size TV will become a new favorite of the brand From TrendForce

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The following is the It is estimated that the global TV shipment will reach 223 million in 2021, and the super large size TV will become a new favorite of the brand From TrendForce recommended by recordtrend.com. And this article belongs to the classification: TrendForce, Internet TV.

According to the display Research Office of trendforce, thanks to the economic effect of the epidemic, TV shipments in North America in 2020 began to reverse and rise in late March. With the gradual recovery of European market demand in the second half of the year, the overall TV shipments rebounded at the end of April and peaked in October. However, due to the short supply of electronic IC products from upstream material suppliers, the shipment schedule of TV brands in the fourth quarter has been affected. As a result, the shipment volume of TV brands in 2020 will only reach 217 million units, with an annual decrease of 0.3%.

Looking forward to 2021, the Tokyo Olympic Games and European Football Cup, which were originally scheduled to be held in 2020, will be postponed due to the impact of the epidemic situation. Although the change of the epidemic situation is difficult to predict, the possibility of the resumption of sports events can not be ruled out, which will help push the TV demand to another peak. Therefore, trendforce Jibang consulting estimates that the global TV shipment in 2021 is expected to reach 223 million units, with an annual growth of 2.8%.

IC supply shortage and TV panel soaring, second and third line brand factories will face the test of survival

From the perspective of the supply and demand of TV panels in 2020, the supply side is affected by the convergence of production capacity of Korean manufacturers and the slowdown of mass production climbing speed caused by the epidemic in China, while the demand side is affected by the extension of home stay due to the epidemic prevention policy. Under the situation of tight supply and demand, the price of 40-55 inch TV panel has increased by more than 60% in only half a year, and the price of 32 inch panel has doubled, which makes the white card, which used to rely on low price impulse to survive in the market, face survival challenges.

Trendforce further said that in 2020, the panel supply of the TV industry will be tight, and the demand will pick up faster than expected in the second half of the year, which will indirectly cause the already tight IC wafer production capacity to fall into a more severe dilemma. Therefore, the situation of selecting customers by suppliers is becoming more and more obvious. First line brands get more resources by virtue of the number of orders, and the market share of the top five brands reaches 60% for the first time, which shows that the second and third line brands and white brands may be seriously squeezed in the environment of insufficient resources for panel and electronic IC parts in the future.

The growth of TV shipments above 65 inches in 2021 is expected to reach 30%

With the panel price rising every month in the second half of 2020, the profits of mainstream machines such as 32-55 inches are gradually declining. In order to make up for the loss of profits caused by low-cost products, brands begin to shift the panel demand to larger sizes. Among them, the shipment growth of 65 inches and above and 70 inches and above reached 23.4% and 47.8% respectively. Under the premise that the panel price will not fall sharply in 2021, the brand must speed up the layout of super large size products. Therefore, trendforce Jibang consulting estimates that there is still a 30% growth possibility of TV shipments above 65 inches (inclusive) in 2021. Read more: trendforce: global TV shipments in the third quarter of 2020 6, Trendforce: global TV shipments will reach 44.8 million in the first quarter of 2020 Annual recession 5.8% trendforce: the DRAM market is in the transition of generations, and 2021 will be the first year for ddr5 to be launched. Trendforce: LCD annual shipment growth rate will reach 5.4% in 2020 Flash controller will rise by about 15-20% trendforce: limited wafer foundry capacity is in short supply in 2021, and new glory market is expected to account for about 2% trendforce: it is estimated that the quarterly reduction of global server shipment will expand to 4.9% in the third quarter of 2020 trendforce: server production will remain weak in the fourth quarter of 2020 DRAM price expands to 13% ~ 18% trendforce: it is estimated that the global laptop shipment will exceed 180 million units in 2020 DRAM price is easy to rise but hard to fall in the fourth quarter of 2020

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