The following is the Pay TV growth in India is sluggish in the next five years From GlobalData recommended by recordtrend.com. And this article belongs to the classification: Internet TV.
Global data research shows that from now to 2025, the adoption rate of Ott based video services by consumers seeking new content is steadily increasing, which will be the key driving force for India’s meagre 0.9% CAGR of pay TV service revenue.
India’s pay TV forecast research report predicts that India’s cable TV subscription has steadily declined, and the average expenditure per pay TV account has declined, resulting in revenue growth from US $3 billion in 2020 to US $3.1 billion in 2025. GlobalData predicts that between 2020 and 2025, cable subscribers will decline at a compound annual growth rate of 0.6%, while the average monthly expenditure per pay TV account will drop from $1.49 to $1.40 over the same period.
However, although cable TV is in a significant downward trend, it will remain the country’s largest pay TV platform until 2024, and will not be surpassed by direct to home (DTH) until 2025. It is estimated that the annual compound growth rate of IPTV users will reach 19.4% from 2020 to 2025, and the penetration rate of domestic fixed broadband will increase rapidly.
As far as major players are concerned, Dish TV is expected to lead the Indian pay TV service market in 2020-2025, thanks to its foothold in DTH and GlobalData’s focus on providing high-quality pay TV content to drive subscription growth. The service has recently expanded under the D2H brand in Upper Assam and elsewhere in the northeast region, offering more than 650 channels and services, including popular HD channels and exclusive active services.
Source: Advanced Television This article is compiled by the future media network
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