The following is the Two fifths of pay TV households in the United States may switch to vmvpd service From Parks Associates recommended by recordtrend.com. And this article belongs to the classification: Internet TV.
Parks associates research shows that although the recent lack of live sports and performances has posed challenges to virtual multi-channel video distributors (vmvpds), they still seem to benefit from the transformation of traditional pay TV in the United States.
Before the impact of the epidemic on daily video consumption, the growth of vmvpd users is weakening, and some vmvpds continue to lose money. Although the novel coronavirus pneumonia has promoted this growth, and in some cases has promoted this category of recovery, the recent rise in vMVPD pricing has made the long-term response of consumers uncertain.
However, the vmvpd growth and challenges report found that successful services such as Hulu + live TV and Youtube TV have been able to drive growth by driving price, content and platform flexibility. As a result, 43% of broadband households in the United States are likely to change their traditional pay TV service options in the next 12 months.
“The loss of traditional pay TV users continues, while the vmvpd category continues to grow, thanks to consumers’ price sensitivity and preference for platform flexibility.” Paul Erickson, senior analyst at parks associates, said, “traditional pay TV operators already have online delivery in their roadmap. If they haven’t been deployed, we expect that vmvpd will continue to grow significantly and gradually become the mainstream product in the pay TV field.”
The vmvpd growth and challenges report also shows that in the past 12 months, 17% of vmvpd users have switched from traditional pay TV to Internet. The report also added that factors leading to the loss of pay TV include price and perceived value, while vmvpd provides unique and targeted content packages on various internet entertainment platforms, and consumers have responded positively to its flexibility.
“Vmvpd has a great opportunity if they can avoid the pitfalls that usually lead to pay TV users’ dissatisfaction, such as rising prices and inflexible content platform choices.” Eriksson added. “With the increase of content price and the aggravation of competition, vmvpd should strictly abide by the consumer centered experience, while maintaining the sensitivity to consumer price.”
Source: advanced television this article is compiled by the future media network
More reading: Parks associates: research shows that set top boxes can adapt to the role of Ott market parks associates: the customer churn rate of Ott services in the United States will reach 41% in the first quarter of 2020 parks associates: 61% of broadband households in the United States will subscribe to two or more Ott services parks in the third quarter of 2020 Parks associates: in the third quarter of 2020, 61% of U.S. broadband households subscribe to two or more Ott services parks associates: it is estimated that about 7% of U.S. households (8.4 million) will subscribe to Ott video services in 2015 parks associates: the survey shows that 7% of U.S. households use broadband and Ott services rather than pay TV parks associates: the survey shows that Amazon’s fire TV set-top box is better than Apple’s Parks associates: in 2014, Apple TV was overtaken by chromecast, and its market share was only 17%. What kind of technology gift should be given: smart watch + TV box parks associates: in 2015, Apple TV’s sales increased by 50% year on year, and its market share reached 20%. Parks associates: in 2014, Apple TV was overtaken by Amazon, and its market share was 17% parks associates Parks associates: research shows that 29% of Americans own smart speakers and smart home devices parks associates: research shows that the use of TV antennas in broadband homes in the United States has increased by 25% parks associates: in March 2020, 76% of American households subscribe to Ott services parks associates: the survey shows that more than half of American smart home users do not care about the brand ecosystem
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.
RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.