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Two fifths of pay TV households in the United States may switch to vmvpd service From Parks Associates

The following is the Two fifths of pay TV households in the United States may switch to vmvpd service From Parks Associates recommended by recordtrend.com. And this article belongs to the classification: Internet TV.

Parks associates research shows that although the recent lack of live sports and performances has posed challenges to virtual multi-channel video distributors (vmvpds), they still seem to benefit from the transformation of traditional pay TV in the United States.

Before the impact of the epidemic on daily video consumption, the growth of vmvpd users is weakening, and some vmvpds continue to lose money. Although the novel coronavirus pneumonia has promoted this growth, and in some cases has promoted this category of recovery, the recent rise in vMVPD pricing has made the long-term response of consumers uncertain.

However, the vmvpd growth and challenges report found that successful services such as Hulu + live TV and Youtube TV have been able to drive growth by driving price, content and platform flexibility. As a result, 43% of broadband households in the United States are likely to change their traditional pay TV service options in the next 12 months.

“The loss of traditional pay TV users continues, while the vmvpd category continues to grow, thanks to consumers’ price sensitivity and preference for platform flexibility.” Paul Erickson, senior analyst at parks associates, said, “traditional pay TV operators already have online delivery in their roadmap. If they haven’t been deployed, we expect that vmvpd will continue to grow significantly and gradually become the mainstream product in the pay TV field.”

The vmvpd growth and challenges report also shows that in the past 12 months, 17% of vmvpd users have switched from traditional pay TV to Internet. The report also added that factors leading to the loss of pay TV include price and perceived value, while vmvpd provides unique and targeted content packages on various internet entertainment platforms, and consumers have responded positively to its flexibility.

“Vmvpd has a great opportunity if they can avoid the pitfalls that usually lead to pay TV users’ dissatisfaction, such as rising prices and inflexible content platform choices.” Eriksson added. “With the increase of content price and the aggravation of competition, vmvpd should strictly abide by the consumer centered experience, while maintaining the sensitivity to consumer price.”

Source: advanced television this article is compiled by the future media network

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