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Us multichannel video subscription drops by 7.2 million in the fourth quarter of 2020 From Kagan

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According to Kagan’s estimate, as virtual subscription momentum slowed in the fourth quarter of this year, traditional US multichannel video hit a new low in 2020, with subscriptions down nearly 7.2 million.

S & P global market intelligence Intelligence’s media research group has observed that Virtual Multi-channel services have reduced the overall erosion of people’s use of real-time linear channel packages, but it is estimated that there are 2.7 million new users of such services – more and more similar to the replaced traditional services – which are not enough to offset the loss of cable TV, Telecom companies and satellite TV.

Losses for these traditional cable, telecom and satellite providers slowed in the fourth quarter, but Kagan warned that the full year losses highlighted the impact of the epidemic, amplifying the cutting of wires, rather than affecting the home entertainment industry.

The combined penetration rate of traditional users and virtual users, accounting for the total number of households in the United States adopting a whole set of live and linear channels, fell below 67% at the end of the year. The proportion of households with traditional multi-channel subscriptions in the United States has dropped to less than 57%. In the fourth quarter, the loss of traditional subscription improved to 1.5 million, but the virtual part did not maintain the amazing momentum since the third quarter. Kagan said there were nearly 12.5 million subscribers at the end of this year, an estimated increase of 223000.

“Americans continue to leave traditional video services in droves, and by 2020, 6.8 million families will no longer use traditional video services,” said Tony Lenoir, senior analyst at Kagan.

Source: rapid TV news * this article is compiled by the future media network

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