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In 2020, the annual revenue is 18.3 billion yuan, ranking the first in the world for three consecutive years From Ctrip

The following is the In 2020, the annual revenue is 18.3 billion yuan, ranking the first in the world for three consecutive years From Ctrip recommended by recordtrend.com. And this article belongs to the classification: Enterprise financial report, Investment & Economy, Travel booking.

March 4, 2021, Ctrip( TCOM.US )The financial results for the fourth quarter and the whole year ended December 31, 2020 were announced.

In the context of the global tourism industry suffering from the impact of the epidemic, Ctrip’s performance in 2020 is “outperforming the market”. In 2020, Ctrip’s Gmv will reach 395 billion yuan, ranking first in the global online tourism industry for three consecutive years. The annual net operating income was 18.3 billion yuan. If the equity fee is not included, the operating profit margin of Ctrip group in the fourth quarter of 2020 is 10%, and the recovery is in a leading position compared with the global peers.

According to the financial report, in the fourth quarter of 2020, the net operating income of Ctrip group was 5 billion yuan. Gross profit rate reached 82% in the fourth quarter, creating a new high for 11 consecutive quarters. According to novel coronavirus pneumonia, the global tourism revenue lost 1 trillion and 300 billion US dollars in 2020, and became the worst year in tourism history. In this context, Ctrip’s annual performance recovery rate is at the top of the industry.

Continued profitability in the fourth quarter, core business continues to lead

According to the performance of Ctrip in the four quarters of 2020, Ctrip suffered from the epidemic in the first and second quarters, started to recover from the third quarter, and achieved profits in the first quarter; thanks to the growth of domestic hotel and air ticket business, the continuous recovery of ground transportation and other domestic travel products, the performance recovery trend in the fourth quarter further strengthened, and the year-on-year decline of revenue increased from the third quarter Degree of 48% narrowed to 40%, and continued the profit trend of last quarter, the net profit attributable to the shareholders of Ctrip group was 1 billion yuan.

Although the outbreak of the epidemic last year has caused an unprecedented impact on the tourism industry, it has not shaken the foundation of Ctrip’s main business. In terms of revenue segmentation, in the fourth quarter of 2020, the operating revenue of Ctrip’s accommodation booking was 2.2 billion yuan, and the annual revenue of accommodation booking reached 7.1 billion yuan. The revenue of traffic ticketing business in the fourth quarter and the whole year of 2020 will be 1.7 billion yuan and 7.1 billion yuan respectively. The revenue of tourism and holiday business in the fourth quarter and the whole year of 2020 is 262 million yuan and 1.2 billion yuan respectively.

In the fourth quarter of 2020 to maintain profitability, Ctrip’s main business has its own bright spots. In the fourth quarter, Ctrip’s domestic air ticket revenue maintained a positive growth year-on-year, domestic hotel Gmv maintained a positive growth year-on-year, and Zhonggao star hotel reservation continued a double-digit growth, leading the industry average by 15% – 20%.

In addition, domestic short distance and local travel have also become the key driving force for the recovery of Ctrip’s business. In the fourth quarter of 2020, the Gmv of hotels in the province increased by more than 20% compared with the same period last year. The booking volume of tickets and local play in scenic spots nearly doubled. The outstanding performance of short distance and local travel continued to the Spring Festival holiday. During the Spring Festival in 2021, the Gmv of hotels in the province on Ctrip platform continued to maintain a growth of more than 20%, the booking volume of tickets for local scenic spots and local play products increased by more than 200%, and the average consumption of “tickets + hotels” and other combination products increased significantly year on year. It is worth noting that Ctrip’s deep cultivation of the supply chain has also achieved remarkable results. In the tourism and holiday sector, by the end of 2020, the number of local play suppliers of Ctrip has increased by more than 25% year on year.

Accelerating iteration and innovation of marketing system

From the data disclosed in the financial report, Ctrip’s deep cultivation in product, supply chain and quality has been fully reflected in the recovery of its main business. And in terms of content, it has also achieved fruitful results.

By the end of 2020, Ctrip’s content channel’s contribution to app traffic is twice the level at the beginning of the year, and the visit time of information flow is also more than 200% longer than that at the beginning of the year. Ctrip live and special channels not only provide traffic empowerment for partners, but also become an important channel for users to find travel inspiration and preferential products. In the past year, it has contributed about 5 billion yuan in total.

With the continuous evolution of Ctrip’s content ecology, Ctrip’s marketing system has changed from “high quality growth of service group trading platform” to “building pan tourism industry marketing hub”. According to the latest financial report data released by Ctrip, the iterative effect of Ctrip’s marketing system has been reflected: in 2020, the domestic advertising and marketing revenue of Ctrip will maintain a positive growth, with a significant growth in the fourth quarter.

According to the relevant report of China Tourism Research Institute, with the continuous expansion of vaccination coverage, the willingness of residents to travel will remain above 85% in 2021. From the third quarter, the two markets of Hong Kong and Macao and business tourism will have an expected recovery; the inbound and outbound tourism market is expected to start orderly in the second half of the year, and the number of outbound tourists of Chinese citizens is expected to grow by 70% year on year. It is reported that Ctrip plans to upgrade the plan to phase 2.0 on the first anniversary of the launch of “tourism Renaissance V plan” in the world, with the goal of continuing to help tourism destinations and industry partners accelerate the recovery.

Ctrip: 2q20 revenue 3.2 billion yuan exceeds performance guidelines Without any privatization plan, Ctrip & Guiyang tourism big data: report on Guiyang online tourism big data in the first half of 2018 1.2 billion yuan subsidy for unsubscribed users Jinlv consultation: in July 2014, the number of online travel website air ticket booking business users covered Beijing Consumer Association: nearly 80% of the respondents thought that the proportion of refund fee was unreasonable Jinlv consultation: in 2014, the total transaction volume of China’s air ticket booking market was about 391.23 billion yuan Online penetration rate is 59.2%. Financial analysis of four online tourism websites: Ctrip, qunar, eLong and tuniu. Ctrip: 3q20 net revenue 5.5 billion yuan, down 48% year on year, net profit 1.6 billion yuan. Ctrip: 2014 Chinese hotel user review report app becomes the most important review channel. Ctrip: 2015 Chinese tourists’ travel and holiday intention Report More than 50% inclined to mobile application booking Ctrip: 2014 online holiday travel consumption index report

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