Investment & Economy

The performance index of B2B exhibitions in the United States will drop by 78.8% in 2020 From CEIR

The following is the The performance index of B2B exhibitions in the United States will drop by 78.8% in 2020 From CEIR recommended by And this article belongs to the classification: Investment & Economy.

The exhibition industry research center (CEIR) reported that the B2B exhibition industry in the United States remained stagnant in the fourth quarter, with almost all activities cancelled. As a result of repeated cancellations, the CEIR index, which measures the performance of the exhibition industry, is down 98.3% from a year ago. The impact on the US economy was much more moderate, with real GDP down 2.4% year-on-year.

Although the economy recovered gradually in the fourth quarter, the new coronavirus continued to exist and the exhibition industry remained stagnant, which had a sustained and devastating impact on enterprises. Compared with GDP, the decline of the total index is far more serious than that in the darkest period of the great recession in 2009. About 3% of the events were held as scheduled, but most were small regional events.

Except for the cancellation of activities in the fourth quarter, the total index fell 34.4%. All exhibition indicators show a significant decline. The largest drop was in exhibitors (- 37%), followed by a 36.5% drop in exhibitors. Net square feet (NSF) decreased by 33.1%, and real income decreased by 30.7% over the same period of the previous year.

Overall, the total index in 2020 is 78.8% lower than a year ago. Excluding cancelled activities, the total index fell slightly by 0.2%.

The US economy has been growing since May 2020. With a sharp rebound in the third quarter, the recovery continued in the fourth quarter. Real GDP in the fourth quarter of 2020 is only 2.4% lower than that in the same period of 2019.

Other indicators also indicate a more positive outlook, which indicates a good prospect for the trade exhibition industry.

Read more: CEIR: 63% of us B2B exhibition organizers use virtual components CEIR: more than 72% of us exhibition activities will be cancelled in Q1 2020 CEIR: the total index of us exhibition industry in 2020 will drop by 98.1% compared with last year CEIR: 97% of us exhibition activities will be cancelled in the third quarter of 2020 pitchbook: B2B industry will account for 40.4% of US private equity investment transactions in 2017 KPMG: global exhibition industry in the third quarter of 2019 Venture capital report: B2B e-commerce brand display report Facebook China B2B marketing playbook Baidu: B2B industry insight report in 2020 (with download) euro 100 million: catering supply chain B2B service industry research report in 2019 (with download) leader: white paper on global marketing of Chinese B2B brand (with download) GWI report: beta — rising B2B decision maker CMI: B2B content marketing in 2021 New Retail Research Series in 2019: FMCG B2B white paper (with download)

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