Ipsos

Research Report on water health literacy of urban population in 2020 From Ipsos

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The following is the Research Report on water health literacy of urban population in 2020 From Ipsos recommended by recordtrend.com. And this article belongs to the classification: Ipsos.

Clean and healthy water

“Water quality safety / cleanliness” has always been a topic of public concern in recent years. Ipsos compared the cognition and demand of drinking water cleanliness of the Post-70s, 80s and 90s, and found that the younger, the more concerned about water quality. The post-90s show the strongest willingness to further improve the cleanliness of daily water quality. As a generation growing up with science and technology, more of the post-90s tend to use professional means (such as TDS value, i.e. total dissolved solids) to judge the quality of water. Therefore, the post-90s urban people are most willing to upgrade their home water purification and filtration equipment. Moreover, the survey also found that the public’s attention to safe drinking water is gradually extending from home scenes, including offices and all kinds of catering places. Although the vast majority of companies now provide convenient drinking water, more than 10% of the respondents said that almost all of their working hours depend on self provided or self purchased water. In addition to convenient drinking, higher expectations for the quality of drinking water provided by the company are also one of the main factors.

The problem of water quality in restaurants, which has been ignored by the public before, is gradually gaining attention. More than half of the respondents are worried about the water quality of catering water, and nearly 30% of consumers think that if businesses can take the initiative to mark the source information of water quality, they can effectively improve their confidence and favor. Shanghai, Beijing, Guangzhou and Chengdu gathered more gourmet talents, and the high frequency of dining out also made them worry more about the water quality of restaurants than other cities.

As an effective means to protect the health of drinking water, the overall willingness of urban people to upgrade purified water is increasing year by year, and some of them show more motivation because of the change of family status. For example, many new parents of the post-90s will upgrade their drinking water at home after the birth of their baby because of the water used for making milk powder / complementary food.

The advantage of pure water in taste has also become a driving force for consumers who like to make tea and coffee and pay attention to taste experience to purchase water purification equipment.

In addition, the water purifier also shows a higher penetration rate among people who have “obsessive-compulsive disorder” to clean water, who are good at improving household chores efficiency through technology appliances, and who pay attention to the quality of life.

The improvement of water health literacy is inseparable from technology and environment

China has strict requirements on the quality of tap water. “However, due to the different transportation environment, there are some disinfection by-products in tap water, heavy metal residues caused by aging pipes, and bacteria caused by secondary pollution of water tanks in residential areas. Although these contents are very low, they may not fully meet the ideal state of” higher quality drinking water. ” Yun Wuxin, a senior member of the American Food Technology Association and a member of the scientific squirrel society, explained: “since the 1990s, who has emphasized the purification of drinking water and advocated” the use of purification methods “to add a guarantee to public health.”

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