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The following is the 2020 white paper on medical beauty industry From More beautiful app recommended by recordtrend.com. And this article belongs to the classification: Life data.
Gengmei app, a professional medical beauty platform, released the white paper on medical beauty industry in 2020. According to the white paper, despite the impact of the epidemic this year, China’s pure medical beauty market still reached 1975 billion yuan, accounting for 17% of the world, and is expected to become the largest country in the world.
At the same time, in the post epidemic era, the trend of medical beauty online is clear, the internet medical beauty platform plays an important role in the industry, and the medical beauty industry is developing towards the “three in one” of online organization, intelligent service and industrial technology. The post-90s and post-95s have gradually become the main consumption force of medical beauty. The post-95s are “happy every time they are broadcast”, and the anti-aging of post-90s is increasing rapidly.
According to the white paper, in 2020, there will be 5150 new medical and aesthetic institutions in China, with a market size of 1975 billion yuan, accounting for 17% of the total global market. Despite the short-term impact of the epidemic, the scale will remain at the leading level in the world. The top ten cities of domestic medical beauty market scale are Beijing, Shanghai, Chengdu, Guangzhou, Chongqing, Shenzhen, Hangzhou, Nanjing, Xi’an and Qingdao in turn. Although the sinking market growth is also very considerable, the top ten cities of market scale are still occupied by the first tier cities and new first tier cities. It is worth noting that Beijing has ranked first in the top ten consumer cities for four consecutive years, and its consumption capacity is stable Qualitative cannot be underestimated.
According to the white paper, in 2020, the number of organizations participating in live broadcasting on gengmei platform will increase by 217% every month, and the Gmv on the day of live broadcasting will increase by 323% compared with the average daily Gmv.
The hot words of medical beauty consumption in 2020 are “light medical beauty” and “anti-aging”. According to the data, the top ten medical beauty projects of gengmei platform are botulinum toxin injection, hyaluronic acid injection, small bubbles, photo rejuvenation, water light needle, hair removal, water oxygen skin activating, fruit acid skin rejuvenation, liposuction and hot Maggie. With a growth rate of 281%, gemagi has become the medical beauty project with the fastest growth rate of orders on gemagi platform, followed by tooth washing, hair transplantation, photorejuvenation and hair removal.
In addition, the white paper data also shows that in 2020, there will be 111 new hair transplant medical and aesthetic institutions in China, among which Guangzhou has the largest number of hair transplant medical and aesthetic institutions, which is a high incidence place of “exquisite bald”.
In recent years, the main consumers of internet medical beauty also tend to be younger. In terms of the proportion of medical beauty consumers of all ages, the post-95 and Post-00 accounted for more than half of the total. It is worth noting that in recent years, men’s sense of beauty has risen, with 13.5% of male users of the more beautiful platform.
The new generation of medical beauty consumers are also active users of smart gadgets on gengmei platform. The average monthly growth rate of gengmei smart gadgets increased rapidly, with gengmei AI up to 178%, live broadcast up to 153% and medusa encyclopedia up to 109%.
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