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Analysis of tea production and marketing situation in Guangdong Province in 2020 From Department of agriculture and rural affairs of Guangdong Province

The following is the Analysis of tea production and marketing situation in Guangdong Province in 2020 From Department of agriculture and rural affairs of Guangdong Province recommended by recordtrend.com. And this article belongs to the classification: Life data.

1、 Production scale steadily improved

In 2020, the scale of tea production will continue to grow, but the growth rate will slow down. The tea garden area is expected to reach 1.167 million mu, a year-on-year increase of 7.7% and a decrease of 6.1 percentage points. The novel coronavirus pneumonia caused by the spring and autumn tea picking season in 2019, which caused the drought of the new crown, caused the shortage of tea picking workers, and reduced the output of spring tea. But the harvest of summer and autumn tea was still high, and the annual output of tea was expected to reach 119 thousand tons, up 7.5% from the same period last year. The average output per mu was 103 kg / mu, and the total number of the country was second.

Tea garden area and tea output over the years in Guangdong Province

The structure of tea was slightly adjusted. It is estimated that in 2020, the output of green tea and oolong tea in Guangdong Province will be 48000 tons and 51000 tons respectively, with a year-on-year growth of 6.7% and 4.1% respectively. Yingde black tea will drive the output of black tea to increase significantly, with a year-on-year growth of 37.1% and 13000 tons respectively. The proportion of green tea and oolong tea decreased from 40.4% and 44.1% to 39.8% and 42.4% respectively, while the proportion of black tea increased from 8.8% to 11.1%.

Concentrated development of industrial advantage areas. At present, tea production in Guangdong is mainly distributed in eastern and northern Guangdong, specifically concentrated in Meizhou City, Chaozhou City, Qingyuan City, Heyuan City, Jieyang City, Shaoguan City, Huizhou City, Zhaoqing City, Yunfu City and Zhanjiang City. In 2019, the area of tea gardens in these ten cities will account for 90.40% of the whole province, and the output will account for 92.99%. Among them, the planting scale of eastern Guangdong accounted for 66.86%, mainly producing characteristic green tea and oolong tea with Hakka fried green tea and Dancong tea; the planting scale of northern Guangdong accounted for 17.53%, mainly producing characteristic black tea with Yingde black tea.

2、 Tea prices rose slightly in a steady state, and the scale of online sales continued to expand

The prices of black tea and oolong tea were stable, while the prices of green tea rose slightly. According to the data of the provincial agricultural information monitoring system, in 2020, the average sales price of dry tea in the large-scale tea base of Guangdong Province will be 336.9 yuan / kg, an increase of 2.5% year on year. The average sales prices of black tea and oolong tea were 336.66 yuan / kg and 313.57 yuan / kg respectively, with a year-on-year increase of 1.65% and 1.77% respectively. The average sales price of green tea increased by 4.13% to 350.87 yuan / kg.

Bulk tea is the mainstream. According to the data of the provincial agricultural information monitoring system, in 2020, the sales of large-scale base tea will be mainly under 500 yuan / kg. Among them, the price of black tea is below 200 yuan / kg, accounting for 39.76%; the price of green tea and oolong tea is between 200 yuan / kg and 500 yuan / kg, accounting for 38.52% and 45.23% respectively. The price of three kinds of tea below 500 yuan / kg accounted for more than 60%.

Distribution of tea sales price in large scale bases of Guangdong Province in 2020

The scale of e-commerce sales continues to expand, but it is still dominated by physical channels. In 2020, the sales volume of Guangdong regional public brand tea e-commerce is expected to be 21200 tons, with a year-on-year growth of 89%. Novel coronavirus pneumonia accounted for 9% of the sales volume on the scale base, according to the provincial agricultural information monitoring system. However, the main channel of tea sales was self owned stores, group purchase and agents, and the three major channels accounted for 36%, 21% and 20% respectively. Because of the new crown pneumonia epidemic situation, the proportion of wholesale sales and exports accounted for 7% and 0.05% respectively.

Distribution of sales channels of large scale tea bases in Guangdong Province in 2020

3、 The production cost is increased, and the benefit is slightly reduced

The cost of tea production continued to rise, and the proportion of labor cost increased. In 2020, the cost of tea production in the large-scale base will be 8742.65 yuan / mu, with a year-on-year increase of 8.02%, of which the labor input will be 3963.92 yuan / mu, with a year-on-year increase of 13.16%, accounting for an increase of 3 percentage points, and the mechanical input will be 1635.75 yuan / mu, with a year-on-year increase of 6.82%. Fertilizer, land and other inputs remained basically stable.

Proportion of tea production cost in large scale bases of Guangdong Province in 2020

The average benefit per mu of tea decreased slightly. In 2020, the average output value per mu of tea in the province’s large-scale bases will be 12500 yuan / mu, a year-on-year increase of 4.93%, the average benefit per mu will be 3700 yuan / mu, a year-on-year decrease of 1.63%, and the profit margin will drop from 47.06% to 42.86%.

4、 The effect of brand strengthening agriculture appears

In recent years, regional public brands play an important role in the work of helping farmers and the poor. In 2020, there will be 30 regional tea brands in the province, with a total output value of 34.561 billion yuan, 179 famous brand products will be cultivated, 258000 farmers will be driven, and the average benefit per mu will increase by 600 yuan. As the core production enterprise of Fenghuang Dancong tea, Guangdong Nanfu Tea Co., Ltd. is also the provincial leading enterprise of poverty alleviation, with outstanding effect of poverty alleviation. Through the development of poverty alleviation work, the company drives more than 700 poor farmers every year, and drives them to increase their income by 24.5 million yuan, with an average income increase of 32832 yuan.

5、 Market forecast for 2021

The scale of tea production is still growing, and the growth rate continues to slow down. At present, the scale of black tea in our province is still expanding, and green tea and oolong tea are relatively stable. It is estimated that the area and output of tea gardens in the province will increase by about 6% in 2021, among which the output of black tea, green tea and oolong tea will increase by 20%, 6% and 4%, respectively. In 2020, the production of large-scale tea production base in Guangdong Province will be reduced by about 10% due to the dry weather in autumn and winter of 2019. In autumn and winter of this year, there will be more sunny and rainy weather in the whole province, and the temperature and humidity are in the range suitable for tea growth. It is estimated that the spring tea production in 2021 will basically return to the normal year. All tea producing areas in the province should pay close attention to the growth of tea plants, improve the infrastructure of tea gardens, improve the ability of tea gardens to resist natural disasters, and ensure the stable production of spring tea.

Production costs continued to rise, forcing tea prices to rise slightly and the proportion of high-quality tea products to increase. At present, the mechanization process of most tea producing areas in the province is slow, which requires a lot of manpower investment in the whole production process of tea, and the rise of production cost is an inevitable trend. The further compression of profit space forces tea enterprises to seek new breakthroughs in production and sales. In 2021, the average price of tea is expected to increase by about 3%, the price of Oolong tea will remain stable, the price of black tea is expected to increase by about 2%, and the price of green tea is expected to increase by 6%. Read more: cbndata: why do we love wonder woman more? New Oriental family education center: according to the 10-year analysis data of China’s family education survey in 2020, 12000 steps per day may reduce the risk of all-cause death by 65%! Ministry of transport: big data analysis of 2020 Spring Festival passenger flow forecast Ministry of Public Security: 2020 national name report Zhilian recruitment: 2020 white collar year end bonus survey people’s Bank of China: questionnaire survey report of urban depositors in the first quarter of 2019 survey shows that 1 / 4 people suffer from “low power anxiety disorder” top international journal PNAs: people who love to make friends are more likely to live a long life NOAA: found in July 2019 It’s the hottest month on record: National Human Resources and social security: minimum wage standards across the country in 2019 Caixin media: Yili consumption upgrade index report in May 2018 (download attached) WTW: 2017 global welfare survey report (download attached) tuhu car maintenance: online maintenance behavior report of Chinese car users in 2018

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