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Apple ranks 46th in 2021 global corporate reputation list From RepTrak

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Apple ranks 46th in a new list of the world’s top 100 companies, lagging behind almost all other large technology companies, according to a survey that uses indicators to determine the company’s reputation. In 2021, reptrak found it more difficult for companies to break into the top 100 in its rankings. The average score of enterprises on the list is 75, the highest in many years. Apple finished 46th with 74.9 points, which reptrak described as “strong.”. The 45th was under armour, and MasterCard was 47th.

According to reptrak’s index, LEGO Group won the first place as the company with the highest reputation. Rolex, Ferrari, Bosch group and Harley Davidson entered the top five in turn.

Here are the top 10 companies:

Lego Group

Rolex

Ferrari

Bosch Group

Harley Davidson

Canon

Adidas

Walt Disney Company

Microsoft

Sony

In terms of technology companies, many of the major technology giants rank above apple – including Microsoft, Google, Intel and Samsung. Amazon, however, is 92nd. Tesla ranked 56th. Facebook didn’t make it to the top 100 in 2021.

“In a difficult year, relevance matters. Consumer durables and clothing, technology (including hardware and software), and home and personal product companies led a year later, when the world depended on them for productivity, entertainment, comfort and safety, “reptrak said of the rankings.

Other interesting findings show that generation Z and millennials have different views on companies, the former being the most skeptical. Millennials are the most active of all groups, while generation X and baby boomers are in the middle.

Reptrak ranks the companies on the list by measuring their reputation from 0 to 100, including products and services, innovation, citizenship, performance, governance, leadership and workplace. It analyzes reputation data collected between December 2020 and January 2021.

According to the data of reptrak, an enterprise must be a brand with global revenue of more than 2 billion US dollars, reach the global average familiarity threshold of more than 20%, and reach a qualified reputation score higher than the median before it can be considered on the list.

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