The following is the E-cigarette marketing and its impact on adolescent health From Fudan University recommended by recordtrend.com. And this article belongs to the classification: Life data.
In June 2021, Fudan Tobacco Control Research Center conducted a phased cluster sampling survey on the impact of e-cigarettes in junior and senior high schools in Shanghai, Guangzhou and Chengdu.
Two senior high schools and two junior middle schools were selected as the survey site. Considering the geographical location, economic level and education level of the school, the class was taken as the unit (the whole class participated) and covered different grades. Each school selected 1 / 3 of the class according to the student size to participate in the survey. A total of 2456 questionnaires were collected, of which 2405 were valid, and the effective rate was 97.9%.
After investigation, Fudan Tobacco Control Research Center found that 87 respondents, accounting for 3.6%, have tried to buy e-cigarettes in the past 30 days, of which 66.7% have successfully bought e-cigarettes.
The report shows that the main ways for teenagers to obtain e-cigarettes are: offline physical store purchase, online purchase, gift from others, convenience store purchase, etc. Among them, offline physical stores accounted for 42.4%, online purchases accounted for 38.8%, gifts from others accounted for 28.2%, convenience stores accounted for 16.5%, pharmacies accounted for 4.6%, and other channels accounted for 13%.
E-cigarettes are not safe
Professor Kan Haidong, vice president of the school of public health of Fudan University, directly mentioned in his speech that reducing the health hazards caused by tobacco use is not only the work goal of public health people, but also an important measure to realize the “healthy China” strategy. It is of great significance to reduce the use of e-cigarettes by teenagers through the formulation of public health policies and the implementation of strict supervision.
In the subsequent keynote report, sun Jiani of the China Representative Office of the World Health Organization made a speech on the global epidemic status and future challenges of e-cigarettes. She said bluntly: e-cigarettes are not safe. The aerosol they produce contains highly addictive nicotine and a variety of toxic chemicals, which will pose risks to the health of users and surrounding people. The various flavors and marketing methods of e-cigarettes have great appeal to teenagers and children, and may become a way for teenagers to start smoking and normalize smoking behavior in public places again.
Sun Jiani said that surveys have shown that non-smoking children and adolescents under the age of 20 who use e-cigarettes are more than twice as likely to smoke in the future. Therefore, who suggests that in countries where e-cigarettes are not banned, e-cigarettes must be strictly regulated as soon as possible from five aspects: preventing non-smokers or teenagers from trying e-cigarettes, minimizing possible health risks to e-cigarette users, protecting surrounding people from being exposed to second-hand aerosols generated by the use of e-cigarettes, and prohibiting the promotion of unproven health rhetoric, And protect the existing public health policies such as tobacco control from the influence of industry and other vested interests.
“Playability” label attracts young people
Huang biaowen, associate professor of Beijing Jiaotong University, talked about the “analysis of e-cigarette reporting topics”. When constructing e-cigarette topics, the media mainly focused on five mainstream news frameworks: tobacco control, industrial financing, health risk, popular culture and youth… It can be seen that e-cigarette is not only a health issue, but also a complex social issue integrating science and technology, economy and policy.
Professor Fu Hua, director of the Institute of health communication of Fudan University, said that the formulation of public health policies must be based on science and evidence, and aim to maximize the health and well-being of the population and ensure the social equity of health. In the face of new things such as e-cigarettes, such principles should also be followed.
During the forum, the Institute of health communication of Fudan University released the Research Report on e-cigarette marketing and its impact on adolescent health. After conducting a survey on the cognition, attitude and use of e-cigarettes among 2405 teenagers in Shanghai, Guangzhou and Chengdu, the research team found that 4.5% of teenagers reported that they had tried to use e-cigarettes, and 1.6% had used e-cigarettes in the last 30 days.
“Many studies have pointed out that curiosity about e-cigarettes is one of the risk factors for teenagers to use e-cigarettes, and teenagers’ curiosity about e-cigarettes is closely related to the online and offline linkage marketing of e-cigarette enterprises.” Professor Zheng Pinpin, director of the tobacco control research center of the Institute of health communication of Fudan University, said that among the 104 e-cigarette official websites included in the analysis, 76% did not have any health warning statement; Some websites containing health warning information also have vague information such as “e-cigarettes are only harm reducing products and may still be harmful to health”.
The research team also found that the marketing momentum of e-cigarettes in microblog is also very strong. For the 871 microblogs released by 32 e-cigarette microblog accounts from October 2020 to December 2020, it is found that the picture and video picture composition of e-cigarette microblog highlight the “playability” and “Youth” of e-cigarette, and more than 62% of the posts attract users to interact by participating in the topic.
Strengthen the market supervision of e-cigarettes
In terms of the observation of on-site physical stores, the survey found that all offline stores can suck free products, 1 / 3 of the stores provide flash delivery service, and nearly 1 / 4 of the stores display member QR codes for precision marketing by registering brand members. At the same time, the health warnings of e-cigarette stores are not perfect. Only 29% of the stores have declared that “smoking is harmful to health”, and most of these statements are located at the bottom of the posters. All stores have publicity related to e-cigarettes, and generally use the content of the smallest table for the publicity of juvenile protection.
In this report, the Institute of health communication of Fudan University suggested that e-cigarette stores should be prohibited from opening near schools and places frequented by teenagers, strictly enforce the law to ensure that teenagers can not buy e-cigarettes, and strengthen e-cigarette hazard education for teenagers.
At the same time, we should supervise the content of e-cigarette websites, prohibit information lacking scientific basis, and urge e-cigarette websites to set effective age entry restrictions and minors’ browsing barriers; Especially in social media such as microblog, we should strengthen the supervision of interactive participatory activities for teenagers; The location and size of information signs such as minor protection and health warning shall be clearly specified. Online sales to minors through wechat merchants and flash delivery shall be prohibited, especially the indoor product suction points of offline stores shall be cancelled.
This article is compiled from: Wen Wei Po, blue whale finance and other relevant media reports More reading: Fudan University: the study found that children who sleep longer have better scores in cognitive ability and mental health. Fudan University: the study shows that couples who live together for one and a half years or more before marriage are the happiest. Fudan University & Tencent Weibo: 18 findings on China’s Insurance Demand in the post epidemic period (with download) Fudan University: 2014 survey of China’s Internet social mentality Fudan University: the survey shows that the concept of marriage, love and family of the post-80s tends to traditional Euromonitor: in 2016, there were 35 million global e-cigarette users. Charles R. Drew Medical University: the study found that e-cigarette will increase the risk of fatty liver. American Cardiology: e-cigarette containing nicotine will not only become addicted, but also may induce the risk of heart disease Current high nicotine e-hookah affects teenagers’ future smoking addiction University of Connecticut: research shows that the damage of e-cigarette to DNA is no lower than that of traditional cigarettes University of California: research shows that e-cigarette users are more likely to suffer from heart disease CDC: 38% of American high school students have smoked e-cigarette Newcastle University: Research shows that e-cigarette will not affect intestinal bacteria like traditional cigarettes Stanford University: Research shows that e-cigarettes can damage human vascular cells. Curtin University in Australia: the study says e-cigarettes make young people more likely to try traditional cigarettes
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.
RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.
-
-
-
-
