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The following is the Night consumption recovery From “Night consumption recovery index” recommended by recordtrend.com. And this article belongs to the classification: Life data.
As a new consumption format, night consumption has become a new engine to stimulate consumption and promote economic development. At the beginning of 2020, the epidemic situation has brought great impact on night consumption. On December 23, UnionPay business’s “ginkgo big data” released the “Ginkgo biloba nighttime consumption recovery index”, focusing on and monitoring the data of nighttime consumption (consumption behavior occurred from 18:00 on the same day to 6:00 the next day) nationwide, and used big data technology to make statistics and Analysis on the recovery trend of offline consumption.
The scale of national night consumption has returned to the same level as last year
“Ginkgo biloba nighttime consumption recovery index” shows that the national nighttime consumption decreased by 15.7 percentage points higher than that of the whole day in February. Governments at all levels scientifically coordinated epidemic prevention and control and economic development, actively introduced various policies and measures to promote consumption, and night consumption continued to recover steadily. Compared with the same period of last year, the recovery index of national nighttime consumption in 2020 will reach 92.6, and the scale of national offline night consumption has basically recovered to the level of the same period last year.
Trend chart of “Ginkgo biloba nighttime consumption recovery index” in 2020
According to the data monitoring of key UnionPay businesses, the total amount of nighttime consumption in the first quarter decreased by more than 40% compared with the same period. In May, novel coronavirus pneumonia prevention and control work was issued by the State Council on the guidance of the State Council. The epidemic prevention and control entered the normalization stage, the social order returned to normal, the residents’ consumption confidence was improved, the consumption promotion policy continued to increase, and the consumption at night was strongly recovered. The total consumption in the second quarter increased by nearly 70% compared with the first quarter, and the consumption recovery index at night was rapidly improved. To 86.5. 3、 In the fourth quarter, night consumption continued to recover steadily, and the recovery index of night consumption has reached 102.0 and 104.5.
Night consumption is the most active in first tier and new tier cities, and Chengdu is more keen on nighttime consumption
According to the “Ginkgo biloba nighttime consumption recovery index”, according to the national nighttime consumption data, the first tier and new first tier cities represented by Beijing, Shanghai, Guangzhou and Shenzhen are the most active at night, and the recovery degree is significantly ahead of the second and third tier cities.
Chengdu took the lead in opening the curtain of night consumption. From March to the end of November this year, the recovery index of night consumption in Chengdu ranked first in the country. With the help of “jiefangxi” and other online celebrities, Changsha held a three-month “Night Star City” consumption Festival, which greatly released the night consumption potential of Changsha. The annual recovery index of night consumption was 16.5 percentage points higher than the national average.
Shanghai, known as the “city that never sleeps”, has also successively held major consumption promotion activities such as the May 5 Shopping Festival and the June 6 night life festival. The scale of night consumption in the third quarter has exceeded the level of the same period last year, and the recovery index of nighttime consumption in the whole year has reached 105.1. The recovery of night consumption market in Wuhan, which was more seriously affected by the epidemic situation, recovered relatively late. The recovery index of night consumption in the second quarter was lower than that of the whole country by 32.6 percentage points. However, the amount of night consumption increased by 94.4% month on month in the third quarter, and the night consumption was quickly compensated. As of the fourth quarter, the scale of night consumption in Wuhan has basically recovered to the level of the same period last year.
The popularity of night tour is strong, and the recovery of entertainment industry is relatively slow
“Ginkgo biloba nighttime consumption recovery index” shows that nighttime consumption of various industries has recovered one after another. In 2020, night tourism is in a strong trend, and the recovery of entertainment industry is relatively slow.
In 2020, the top 3 industries in the nighttime consumption recovery index were tourism (102.9), shopping (99.4) and catering (97.7). Xi’an City, relying on the IP activities of Tang Dynasty culture such as “the city without night in Tang Dynasty”, “ladies and warriors patrolling in Tang Dynasty” and “Chang’an song”, etc., tap the consumption potential of night tour; Jinan launched a series of night tour products of “boat tour spring city” to create a name card of night spring city; Hangzhou restarted the project of “impression of West Lake · most of all remembering Hangzhou” to extend the scope of tour service and break through the ticket economy.
Night food, night shopping and other traditional forms of night consumption have also fully recovered. By the end of the fourth quarter, the consumption amount of shopping and catering industry accounted for 24.1% and 44.2% of the total daily consumption, respectively, which increased by 5.8% and 11.3% compared with the first quarter when the epidemic situation was more serious.
As the global epidemic continues to spread, residents are still cautious about going to places where people gather, such as theatres, cinemas and bars. In the first three quarters, the recovery of night consumption in entertainment industry was relatively slow. At the end of September, the Ministry of culture and tourism issued the “guidelines on epidemic prevention and control measures for the reopening of theatres and other performing venues (Fourth Edition)”, and night consumption in the entertainment industry entered a period of rapid recovery, with a month on month growth of 23.6% in the fourth quarter.
According to reports, UnionPay business “ginkgo big data” has jointly built “new consumption laboratory” and “tourism consumption big data laboratory” jointly with the Ministry of Commerce and China Tourism Research Institute, enabling government consumption operation monitoring, intelligent decision-making analysis and information construction, and has served more than 100 business bureaus, culture and Tourism bureaus, statistics bureaus and big data bureaus in all parts of the country, so as to promote the circulation of Commerce and trade Economic development helps expand domestic consumption and provide data service guarantee. Read more: cbndata: why do we love wonder woman more? National human resources and social security: minimum wage standards for all parts of the country in 2019 Shanghai’s highest Caixin Media & BBD: Yili consumption upgrading index report in May 2018 (attached download) in China, it is not enough to focus on one power and health. WTW: 2017 global welfare status survey report (download attached) tuhu car: 2018 report on online maintenance behavior of Chinese automobile users: insight into China’s daily chemical consumer goods industry (download attached) NOAA: it has been found since the record was made in July 2019 The hottest month: people in the circle of friends are more likely to live longer than those in the circle of friends. A survey on the cost of 60 square meters of housing in cities around the world shows that a quarter of people suffer from “low-power anxiety disorder”. Circulation: research shows that people with the healthiest sleep patterns have a 42% lower risk of heart failure. University of Colorado: research shows that ordinary water may be an effective tool to fight obesity hormones Research shows that rich people’s flight from New York caused about 34 billion US dollars in revenue loss: insight report of catering industry passenger flow in the post epidemic era (with download)
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