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Report on the hand run & box egg industry in 2021 From Research on Xinda

The following is the Report on the hand run & box egg industry in 2021 From Research on Xinda recommended by And this article belongs to the classification: Securities report, Life data.

Taking the growth history of bubble Mart as an example, this paper explores the brand success factors of blind box industry: 1. IP capability: popular IP, artists and continuous expansion series; 2. Channel capability: retail stores, robot stores and online channels can reach consumers; 3. Brand ability: cultural promotion, member cultivation and consumer mind. In the blue ocean market of trendy toys, bubble Mart takes the lead in realizing its brand channel advantage, and has its own IP such as Molly and dimmo to continue to contribute revenue.

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