Life data

The number of people returning home for the Spring Festival in the first seven days of the Spring Festival decreased by more than 50% year on year From Spring Festival data report

The following is the The number of people returning home for the Spring Festival in the first seven days of the Spring Festival decreased by more than 50% year on year From Spring Festival data report recommended by recordtrend.com. And this article belongs to the classification: Life data.

In the Spring Festival of 2021, many people choose to “celebrate the Spring Festival on the spot” in the city where they work, which also changes the journey of many people to go home for the Spring Festival. The daily interactive (stock code 300766) big data focuses on the activity of railway ticketing apps during the Spring Festival transportation, and the situation of returning people in the first and new first tier cities, and interprets the population flow of major cities in this “special year” through the data.

Since the spring festival ticket pre-sale period began, getui big data has continued to gain insight into the activity of train ticket purchase apps such as 12306 and Zhixing train tickets during the spring festival ticket pre-sale period. The insight results show that the pre-sale of tickets before the festival or the pre-sale of return tickets after the festival is relatively stable, and this year’s Spring Festival rush ticket is no longer so thrilling.

According to big data, during the pre-sale period of tickets before the 2021 Spring Festival, the active trend of railway ticket app is very stable, with an average activity of 53.6% of the same period last year, down 46.4%. It is worth noting that during the pre-sale period of return train tickets after the 2021 Spring Festival, the activity of train ticketing app is more “low-key”, with an average activity of only 33.1% in the same period of last year, down 66.9%. The “stable” activity of the railway ticket app in the pre-sale period before and after the 2021 Spring Festival railway ticket festival also reflects that this year people prefer the latter in the two choices of “returning home for the new year” and “Celebrating the new year on the spot”.

Behind the scenes of the Spring Festival in 2021, big data has insight into the population changes of returning home from the city seven days before the Spring Festival in 2021 (January 28 February 3). It is found that under the dual influence of the call of “Celebrating the Spring Festival on the spot” and welfare policies, more people have responded positively and made the decision to celebrate the Spring Festival on the spot.

According to the big data, seven days before the 2021 Spring Festival, the number of people returning home in 19 first-line and new first-line cities has decreased by a large margin compared with the same period of last year, with the highest drop of more than 70% and the lowest drop of nearly 50%.

Among the 19 first tier and new first tier cities in the seven days before the 2021 Spring Festival, Guangzhou, Shenzhen and Chengdu ranked in the top three, while Guangzhou, Beijing and Shenzhen ranked in the top three in the same period last year.

On December 25, 2020, Beijing took the lead in putting forward the call of “promoting citizens to spend the Chinese New Year in Beijing, and party and government cadres to take the lead in celebrating the Chinese New Year in Beijing”. Under the multiple functions of epidemic prevention and control, the “local Chinese New Year” initiative and subsidy policy, the number of people who left Beijing and returned home seven days before the Spring Festival this year decreased by 75.9% compared with the same period last year, with the largest decline. Tianjin in the “capital economic circle” has also responded positively. At the same time, it has also prepared welfare subsidy programs such as red packets and free dumplings. In the first seven days of the Spring Festival, the number of people who “left Tianjin and returned home” dropped by 70.7% compared with the same period last year, ranking the second in the decline.

What are the characteristics of returning people? A push big data continued to focus on 19 first-line, new first-line cities in the past two years of Spring Festival homecoming crowd user portrait situation.

From the perspective of gender distribution, men accounted for 54% of the people returning home during the Spring Festival in 2021, which was similar to that in 2020. In terms of age distribution, 18.3% of the population aged 24 and below this year, with a larger decline compared with the same period last year. It can be seen that more young people actively respond to the call and become the “original year people” (people who spend the Spring Festival in the same place); while 61.7% of the population aged 25 to 44 years old has become the main force of people returning home during the Spring Festival in 2021. In terms of consumption distribution, this year, the proportion of people with medium consumption level accounted for 54.8%, up from the same period last year, while the proportion of people with high consumption level decreased.

The Spring Festival in 2021 will still be a “special” Spring Festival. Driven by the rich and interesting welfare activities of “Celebrating the Spring Festival on the spot”, we believe that the “original people” who actively respond to the call can feel different splendor in various cities, and we will continue to pay attention to personal big data. More reading: CNN: China’s Spring Festival transportation in 2017 purchases train tickets online at the rate of more than 1000 tickets per second financial times: changes and invariance of China’s Spring Festival transportation in recent five years China Railway Corporation: more than 200 million passengers transported by railway in 2017 Spring Festival, with a year-on-year increase of 22.914 million passengers Guangdong has the highest proportion of floating population. In the Spring Festival of 2019, civil aviation transported 72.88 million passengers. China Railway Corporation: in the Spring Festival of 2019, the total number of passengers sent exceeded 200 million. China Railway Corporation: 383 million tickets have been sold, with an average of 13.2 million per day. Civil Aviation Administration: during the Spring Festival holiday of 2019, civil aviation transported 12.58 million passengers Year on year increase of 10.6% China Railway Corporation: mobile app of 2017 Spring Festival railway tickets accounted for 49.4% of the total ticket sales? NOAA: July 2019 was found to be the hottest month on record. According to the survey, 1 / 4 people suffer from “low power anxiety disorder”. Caixin Media & BBD: Yili consumption upgrade index report in May 2018 (download attached) in China, it is not enough to focus on one key. WTW: 2017 global welfare survey report (download attached)

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