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What are the new trends of consumption data during the May Day holiday? From Ali Research Institute

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Alibaba released the consumption data of the May Day golden week in 2021, which shows that more and more young people choose to spend their holidays in the countryside with pleasant climate and beautiful scenery, compared with taking photos across mountains and rivers. During the May Day period, the booking volume of rural B & B in Feizhu increased by more than 220% year on year, and the growth rate exceeded that of hotels. In Lijiang, Dali, Zhoushan, Xiamen, Jiaxing, Beihai, Huangshan, Guilin and other places, the performance of rural B & B is eye-catching.

The rising price of May Day Hotel will not dissuade contemporary young people from the popularity of “sleeping in the scenery” camping. In April this year alone, more than 2 million people searched tmall for camping related goods. The post-80s and post-90s are the main force of camping, accounting for half of the total number. However, the growth rate of post-2000 population is the fastest among all groups, with a year-on-year growth of about 2.4 times.

Tmall supermarket data found that 31% of Baijiu sales were received in different places in the week before May 1, and “people did not arrive before drinking” became one of the ways for young people to visit their families on May 1.

Before the festival, the May Day data of hungry show that the take out volume of rural B & B in Qinhuangdao, Beihai, Longyan, Zhangzhou and Enshi has increased significantly. The orders of rural hotels which are popular in Anaya have more than doubled on a month on month basis and doubled on a year-on-year basis; In Longyan and Zhangzhou, which are well-known for their ancient villages, the demand for rural hotel takeout also increased by more than 60% month on month.

In addition, Alibaba data shows that this may day witnessed the hot consumption of people in China’s counties. Young people in small towns attach importance to fitness, and men’s economy rises. May 1-3, Taobao special edition of the county consumers favorite to buy goods, men’s cosmetics purchase year-on-year growth of 1692.6%. Among other commodities sought after by county consumers, protein powder increased by 276.8%, followed by facial towel, fascia gun and rimless underwear, with year-on-year growth of 239.4%, 192.7% and 145.4% respectively.

Online consumption is booming, while offline consumption is picking up significantly. On the -3 day of May 1st, the number of TOP10 under the Alipay line is TOP10: Zhengzhou Zhongmu County, Yongjia Yongjia County, Cangnan County, Pingyang County, Nanchang Nanchang County, Changsha Changsha County, Changsha County County, Changsha County, Hsien Xian County, Among them, the number of consumption in Nanchang county increased by more than 50% year on year.

According to the data of Gaode driving navigation in the same period, BOLUO County, Huidong County and Changsha County of Huizhou have become the most popular County destinations for self driving tours“ Auto driving not only meets people’s travel demand, but also stimulates local tourism consumption. On the Taobao special edition, BOLUO County, Huidong County and Changsha County of Huizhou are obviously ahead in consumption, even higher than some urban areas of developed cities such as Shanghai, Shenzhen and Hangzhou.

Rural consumption is inseparable from the improvement of productivity. It is reported that rural online shopping “productivity” has become a trend. Data show that the scale of Taobao agricultural means market has exceeded 10 billion, 56% of the buyers come from the counties and villages below the sixth tier. In the first four months of this year, Taobao agricultural means continued to maintain a high growth, with sprinkler / drip irrigation equipment increasing by 300 times and greenhouse accessories increasing by 37 times; Aquaculture, beekeeping tools and other commodities rose more than 300% year on year. In the first four months of this year, sales of excavators on Taobao increased by 63% compared with last year.

On the quark, the search volume of May Day travel related of the people in the county increased by more than 200% year on year. In flying pig, the favorite cities for rural residents are Shanghai, Hangzhou, Beijing, Chengdu, Guangzhou, Wuhan, Xi’an, Chongqing, Zhengzhou and Changsha. Bookings of Rural Silver haired people traveling to the first and second tier cities rose by more than 40% year on year.

Read more: Alibaba Research Institute: 2021 scalp maintenance trend report (attached with download) Nielsen & Ali Research Institute: Express last 100 meters service trend report Ali Research Institute: 2021 children’s water cup industry trend report (attached with download) Deloitte Consulting & Ali Research Institute: China’s import Consumer Market Research Report in 2019 Deloitte & Ali Research Institute: the road of data capitalization – data assets Valuation and industry practice (download attached) Alibaba Research Institute: China consumer brand development report (download attached) BCG & Ali Research Institute: China Internet economy white paper 3.0 KPMG & Ali Research Institute: Live e-commerce towards trillion market Southwest University of Finance and Economics & Ali Research Institute: digital economy helps small and micro enterprises to establish and grow (download attached) Alibaba Research Institute: 2020 Taobao live New economy report (download attached) Ali Research Institute: 2018 China Taobao Village Research Report (download attached) China International Chamber of Commerce & Deloitte & Ali Research Institute: 2018 China Import Consumer Market Research Report Ali Research Institute & KPMG: 2018 global digital economy development index report Ali Research Institute: Xinxiang village new consumer new business (download attached) Ali Research Institute: 2018 BRICs Electronics Business Development Report

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