The following is the What are the hot search keywords for mobile applications in 2021 From App store optimization (ASO) recommended by recordtrend.com. And this article belongs to the classification: Mobile application.
data. The 2022 mobile market report released by AI contains the top 10 popular keywords of 11 application categories in 15 countries / regions. Want to understand the comprehensive ideas of mobile users around the world? There’s only one place to give you the answer, and that’s the search box in the app store.
No matter what people are interested in, you can learn from the keywords they enter every day. Therefore, mobile marketers have great interest in search box.
Of course, you can pay for new customers, which is a knowledge in itself. However, if you understand the keyword trend and take corresponding actions, you can show your products to these users for free.
Keyword strategy and the importance of app store optimization
Therefore, keyword strategy is the starting point of application store optimization (ASO), and it is very important.
After all, there are about 5.4 million apps in the app store today (1.8 million on IOS and 3.6 million on Google play). In 2021, on average, about 170000 new apps and games will be launched in the two app stores every month.
The ban of apple IDFA in 2021 makes it more difficult for marketers to measure and attribute the impact of paid advertising activities. Nevertheless, we did not find any signs of a slowdown in mobile advertising spending. In fact, we see a 23% year-on-year increase in advertising spending to $295 billion in 2021. Even without detailed advertising measurement means, the demand for reaching mobile users is still high.
Start by optimizing keywords to increase the natural exposure of your application. Your keyword strategy needs to be flexible and continuous, taking into account competitors and cultural changes, and recognizing the different requirements of Google play and IOS app store.
Considering all these points will help your global business layout. In data In the 2022 mobile market report released by AI, we listed the annual popular keywords of 11 application categories in 15 countries / regions, which provides a valuable reference for your keyword planning in target markets and categories.
Entertainment: global brands crowd out search traffic from local players
The list of entertainment application keywords shows the leading position of global well-known brands in the whole field. Brand Keywords: “Google”, “YouTube”, “Netflix” and “tiktok” almost all occupy the top 4 in 15 countries / regions. The applications at the bottom of the list have more local characteristics. For example, “hotstar” and “MX player” rank 4th and 5th in India; “Exxen” ranked 6th in Turkey and “UOL” and “globoplay” ranked 5th and 6th in Brazil.
It is worth mentioning that “Disney +” was only launched in some regions in 2020, but now it has a firm foothold in the keyword list, ranking fifth in Germany, France and the UK.
Finance: payment applications and cryptocurrencies play an important role in search terms
In other application categories, regional differences are more obvious. Taking finance as an example, in all countries / regions, the only application users will search is PayPal. In addition, local vocabulary is dominant, especially those keywords related to emerging banking applications.
Interestingly, the list also shows subtle differences in product types. Take the United States as an example. The United States has formed a market for P2P payment applications (applications that can easily make small transfers to friends). “Venmo” ranks second in the list (venmo is the pioneer of P2P payment applications), but the first place on the list reflects the public’s interest in block “cash app”. The other is “Zelle”, ranking No. 5.
It is also noteworthy that the public’s attention to cryptocurrency has increased. For example, the cryptocurrency trading brand keyword “binance” appears on the list of France, Germany and the UK, and ranks first in Turkey.
Health & Bodybuilding: the unexpected popularity of ASMR
Health & Fitness keyword ranking has also attracted our attention. This area is diverse and dynamic, reflecting people’s changing areas of interest: meditation, personal fitness records, women’s health and so on.
But perhaps the most surprising is that “ASMR” appears in hot search keywords in Australia, Brazil, Canada and Mexico. ASMR (autonomic sensory meridian response) is used to describe perceptual phenomena triggered by soft sounds and sound effects. This is a new word that has been talked about more recently, but people have gathered a huge market around it. ASMR application can help users find video content and even create their own video content.
Business: “zoom” is at the top of the search ranking, but the demand for scanning applications can not be ignored
Looking at the popular keywords in the business category, it is not difficult to see the market trend two years after the outbreak of the epidemic. Since 2020, video conferencing and employee collaboration applications have played an important role in these lists, and still do. “Zoom” is still the winner, occupying the first or second place in the hot search keyword list of 9 of the 15 countries / regions. “Teams” and “meet” are the other two most popular video conference words. It is worth noting that these two words are the keywords of “brand”.
It is also worth noting the frequency of keywords such as “scanner application” appearing in the hot search list. Obviously, people have a huge demand for tax documents, business cards, contracts and other scanning applications. Now there are many applications that can meet this demand: for example, Adobe scan, camscanner, swiftscan, etc.
Read more: app Annie: app store Optimization Guide (with download) app Annie: app store optimization (ASO) Ultimate Guide (with download) Guillaume board: describe the four ways to improve application exposure Qimai Research Institute: China Mobile Application ranking in February 2022 data AI: search keyword popularity list of app store in 2021 app Annie: app downloads and user spending hit a new high in the fourth quarter of 2017 app Annie: China’s top 30 mobile game manufacturers and mobile application revenue at sea in October 2021 Nielsen: Top 10 app Annie, the most game Smartphone Application in the United States in 2015 Wuzhen insight: innovation drives Chinese publishers to the world app Annie: 2017 application economy review report (with download) App Annie: Global smartphone annual application report 2013 BRICs performance was eye-catching app Annie: application market report 2013 app Annie: global mobile application index ranking in July 2020 app Annie: 2014 global publisher revenue top 52 China accounted for the top 7 Google: Android device activation exceeded 900 million, and Google play app downloads exceeded 48 billion times
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