Mobile games

In the fourth quarter of 2020, the total revenue of mobile games in South Korea is US $1.5 billion, with a year-on-year growth of nearly 30% From Sensor Tower

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The following is the In the fourth quarter of 2020, the total revenue of mobile games in South Korea is US $1.5 billion, with a year-on-year growth of nearly 30% From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: Mobile games.

According to the latest data of sensor tower store intelligence, the revenue of Q4 mobile game market in South Korea will reach 1.5 billion US dollars in 2020, with a year-on-year growth of nearly 30%. Under the wave of all people going out to sea, the number of Chinese mobile games shortlisted in the top 100 of the best-selling list in this issue has reached 40, which is the highest record in recent years. The detailed data are as follows.

Mobile game market scale in South Korea

Since the outbreak of the epidemic in early 2020, the mobile game market in South Korea has changed its previous weak growth trend and ushered in accelerated growth in the second half of the year. Q4 the total revenue of Google play and app store mobile games in South Korea reached US $1.5 billion, with a year-on-year growth of 29.3%, and a year-on-year growth of about 30% for two consecutive quarters. In terms of platform, 81.5% of revenue came from Google play and 18.5% from App store.

Q4 the total number of downloads of Google play and app store mobile games in South Korea dropped to 142 million, the lowest in 2020, a year-on-year decrease of 3.4%. 82% of the downloads came from Google play and 18% from the app store.

Popular mobile games in South Korea

Ncsoft Paradise Series Mobile Games still dominate the top of the best-selling list, and Q4 two games attract nearly 350 million US dollars, accounting for 23% of the market share of mobile games in South Korea. “Paradise m” and “Paradise 2m” not only set a benchmark for mobile games in South Korea, but also lead the development direction of local mobile game manufacturers. In the past few years, many local manufacturers have launched new MMO masterpieces, but they are unable to surpass these two national mobile games, forming a unique embarrassing situation of “Paradise m” and flowing MMO.

On the other hand, Chinese mobile games such as “sword of miracles”, “original God” and “awakening of all nations” have found market opportunities with differentiated game experience, and rapidly opened up the situation with the voice of spokesmen, and gradually become the external force leading the Korean market. With the addition of “state of survival”, there are 5 Chinese mobile games that are shortlisted in the top 20 of Korean mobile game best seller list in this issue.

In terms of download volume, strong US ranked first with more than 2.5 million downloads. According to the data of 2020, “strong US” has been downloaded 9.9 million times in South Korea, second only to “go kart rush +” (11.1 million). At the end of October, hero League mobile game, which was launched, won the second place in the list with 1.5 million downloads.

China mobile game in Korea

In this issue, 40 Chinese mobile games were shortlisted in the top 100 of South Korea’s best-selling mobile games list, attracting nearly US $300 million, accounting for 24.6% of the total revenue of top 100.

4399 sword of miracles has an estimated revenue of US $47 million, breaking the highest revenue record of Q4 in 2019 and ranking first. Funplus SLG mobile game “state of survival” landed in the Korean market in mid October. Under the large-scale marketing offensive, it won the first place in the download list and ranked fourth in the revenue list.

Under the background of the rising entry of domestic mobile game market, going to South Korea has become the first choice of many medium-sized enterprises. In addition to the “state of survival”, Chinese mobile game manufacturers explore the Korean market from multiple tracks in this issue. The newly listed products include the elimination of mobile game “project maker”, RPG mobile game “astral guards” and “La: Luna” Fantasy, brain find, and shine.

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