The following is the 2021 China’s game innovation category development – cross platform games From Gamma data recommended by recordtrend.com. And this article belongs to the classification: network game.
Recently, Gamma data released the 2021 China game innovation category development report – cross platform games. The report mainly conducted in-depth research on the market scale and user behavior of cross platform games, and deeply analyzed the development prospect and future trend of China’s cross platform games according to the research results.
Data display:
The scale of cross platform game market is expected to exceed 70 billion yuan this year, but there is still a lot of space to be further developed
The growth rate of Chinese game users in the first half of the year was less than 2%, and more than 50% of users’ cross platform needs were not met
57.1% of users have played cross platform games, and 64.2% of users are interested in cross platform games
More than 60% of users require cross platform game data exchange, and more than 80% of users value the consistency of game content
Social networking is the main factor for users to choose cross platform games, and 49.6% of users want to play with friends
Cross platform game definition: cross platform game refers to the same game that can run on different platforms. The platforms that may be involved in cross platform games usually include mobile terminal, PC terminal, host / handheld terminal and other terminals. There may be some differences in game content on different platforms, but it is still based on the same game playing system and world outlook framework.
The scale of cross platform game market is expected to exceed 70 billion yuan this year
The growth rate is expected to exceed 15% for three consecutive years
The scale of China’s cross platform game market is expected to exceed 70 billion yuan in 2021. From the perspective of market composition, at this stage, the client game IP adapted mobile game is the main contributor to the scale of the cross platform game market, promoting the rapid growth of the market scale. With the progress and innovation of rendering, engine, 5g and other technologies, cloud game has become another development trend, which is expected to provide new growth support for the cross platform game market in the future.
Note: the cross platform game market scale is calculated according to the flow revenue obtained after the product logs in to other terminal platforms, excluding the flow revenue of the initial terminal platform
Data source: Gamma data (CNG)
In addition to the growth support brought by technological breakthroughs, there is also great room for expansion in the existing subdivided categories. Taking the mobile cross platform games with the largest contribution to the market scale as an example, at present, most game types are concentrated in shooting, round RPG and MMORPG / ARPG, but users also have certain preferences for MoBa, act and other game types. Related products are in client games Console games and other fields have classic products with high playability. Therefore, cross platform games still have many fields to explore and explore.
Note: “mobile cross platform game” refers to the cross platform game logged in to the mobile terminal Data source: Gamma data (CNG)
Play system inheritance ensures the basic characteristics of products Technology development supports product cross platform quality
The improvement of market revenue depends on the promotion of products. In order to better study cross platform game products, Gamma data divides cross platform games into three categories: transplantation, adaptation and projection. From the specific product side, all types of cross platform games have achieved better performance, which is mainly due to the maturity of the play characteristics of the product itself and the support of the technical level. In terms of gameplay characteristics, portable cross platform games take into account the entertainment needs of different users. Taking Yuanshen as an example, it integrates the open world of the host end and the card system of the mobile end, strengthens the act design, so as to meet the combat needs of multi-end users and improve the playability of products on multiple platforms.
Based on the accumulated playing methods of the adapted cross platform games, some playing methods are innovated for the mobile terminal. At the technical level, cross platform games have also improved product quality through various technical innovations, so as to meet the higher content needs of game users on different platforms. At this stage, the technical level of cross platform games is still deepening, and plays a role in many fields such as game content performance, development cost and development duration of related products.
At the same time, Gamma data also conducted in-depth research on user behavior.
The growth rate of Chinese game users in the first half of the year was less than 2% More than 50% of users’ cross platform needs have not been met
According to the report on China’s game industry from January to June 2021 supported by Gamma data, the year-on-year growth rate of China’s game users from January to June 2021 was only 1.38%. Under the current situation that the scale of game users tends to be stable and the difficulty of user mining is increasing, mining users’ internal needs has become the key. Gamma data survey shows that more than 50% of users’ cross platform needs have not been met.
Data source: Gamma data (CNG)
Firstly, this is subject to the amount of equipment owned by users. At present, Chinese game users mainly use mobile devices, and personal computers and host devices are under configured or have low ownership. At the same time, development barriers between different platforms are large, and most developers are only willing to launch products for a specific platform. However, with the high-quality development of game content on various platforms, users learn more high-quality games through live broadcast, short video and other platforms, and then show high interest in products on different game platforms, which also makes cross platform games have high development potential.
“Data interworking” “game content consistency” It is the demand of most users It is also a difficulty for enterprises to develop cross platform games
The survey results show that more than 60% of users have a high demand for data exchange of cross platform games. At the level of increasing and deleting game content of cross platform games, more than 80% of users value the consistency of content, 25.3% of users want the content to be completely consistent, and 58.2% of users can accept the content to a small extent. This also shows that cross platform games need to maintain high consistency at the data and content levels, so as to meet the needs of more users.
Data source: Gamma data (CNG)
Data source: Gamma data (CNG)
At the same time, it should also be noted that due to the limitations of technical level, platform specifications and other factors, it is objectively difficult to achieve data interoperability and consistent content at this stage, which requires manufacturers to continue to promote R & D technology, actively explore emerging game forms such as cloud games and try diversified solutions.
70% of users pursue smooth experience Manufacturers with breakthroughs in technology are expected to have greater advantages
According to the survey results of cross platform game user experience, 70% of users pursue the smooth operation process of the game. The operation experience is also the main pain point of cross platform games at this stage. For example, the actual performance of logging in to the mobile terminal and PC terminal products is limited by the performance of the user terminal equipment, which may lead to jamming, degradation of image quality and other consequences; Another example is that although cloud games eliminate the impact of terminal devices, at this stage, network speed, delay and traffic cost are still important obstacles to the promotion of this game form.
Data source: Gamma data (CNG)
Technical level has become the primary factor affecting users’ cross platform game experience, and various types of cross platform games are limited to a certain extent. Based on this, the manufacturers that take the lead in making breakthroughs at the technical level are expected to have greater advantages.
57.1% of users have played cross platform games More than 60% of users are interested in cross platform games
At this stage, the cross platform game market has a large user base. According to the Gamma data survey, about 57.1% of users have experienced cross platform games. At the same time, affected by the adaptation cross platform games with better quality, most experienced users are still interested in cross platform games. In addition, cross platform games also have more potential users. Although 20% of game users have not played cross platform games, they are interested in related games. With the development of cross platform game quality and form and the accumulation of user transformation experience, it is expected to transform more potential users into established users in the future.
Data source: Gamma data (CNG)
Social networking is the most attractive factor for users to play cross platform games But users also value the quality of the game
Among the factors that prompted users to choose cross platform games, nearly 50% of users chose “to play with friends”, and social networking is an important driving force for users to choose cross platform games. This is mainly because at this stage, users will be divided by various platforms, including not only the segmentation at the operating device level, but also the segmentation between different systems such as IOS and Android. Users are affected by relevant factors and it is difficult to entertain with friends. At present, cross platform games are facing problems such as difficult data exchange and inconvenient interaction logic, which can not really realize this user demand. However, with the further development of cross platform games in the future, it is also expected to break the social barriers of game users.
Data source: Gamma data (CNG)
In terms of game quality, most users choose options related to game quality, among which better game experience and better game quality are also the most valued by users, which is expected to be realized by cross platform games, and meet users’ upgrade needs through the characteristics of different platforms.
When downloading games, users of multiple platforms pay most attention to game factors Play well, products are more suitable for multi platform release
The user survey results show that the concerns of users on each platform when deciding whether to download the game are highly similar, in which the highest concerns focus on the game playing method and game type. Secondly, the picture / art style of the game has a great impact on users, and the concerns of users mainly stay at the game level. Therefore, when developing cross platform games, developers still need to put gameplay first, and innovative products with good playing methods are more suitable for publishing on multiple platforms.
Data source: Gamma data (CNG)
Based on the research on the current market situation and user behavior, Gamma data believes that the cross platform game market will show the following trends in the process of continuous development.
Users have strong demand for high-quality games Become the driving force for the further development of cross platform games
Influenced by content channels such as short video platform and live broadcast platform, the influence of high-quality products is not limited to the platform itself. It has a certain popularity in the whole network. Driven by core users, the ornamental and entertainment of high-quality game content has taken the lead in breaking the platform boundary. Products including black Myth: Wukong and shadow torch city have attracted the attention of more non platform users because of the high-quality content. Users’ pursuit of high-quality content is also the core of cross platform game development. The cross platform communication of high-quality game content will also lay the foundation for the cross platform development of products.
Cross platform games will promote the development of some meta universe concepts
Metauniverse is a virtual world with a high degree of freedom created and composed by a number of technologies. The fermentation of the concept of metauniverse is mainly affected by the development of AI, AR / VR, network communication and other technologies. Relevant developers see the possibility of building a virtual universe in an all-round way from the scientific and technological level, and then derive the concept of metauniverse. The construction of meta universe is an important development trend of the game industry in the future, but it will take decades or even longer to fully realize it. Some important development trends involved in meta universe are also highlighted by cross platform games. Cross platform games have launched ground development at multiple levels, such as breaking platform boundaries, covering more people and building social links. The maturity of the corresponding technology of cross platform games and the development of this market are also expected to promote the further maturity of the concept of meta universe.
Larger commercialization space of mobile terminal Cross platform game development should focus on this field
From the perspective of game market scale or user status, mobile games are still the core of the development of China’s game industry at this stage. Therefore, when developing cross platform games, it is expected to expand the commercialization space of products, whether it is the multi platform expansion of products with the mobile terminal as the core or the introduction of other platform products into the field of mobile games.
Data source: Gamma data (CNG)
At the same time, at this stage, mobile game users also show their pursuit of higher quality products. First, they pay high attention to high-quality games on the host / stand-alone end, which is conducive to the mobility of related products. Secondly, some existing mobile game users also put forward higher requirements for the image quality and operability of game products, and meeting the needs of this part of users through cross platform development will also become the focus of mobile game development.
Data source: Gamma data (CNG)
Cloud game development reduces the threshold of user equipment Enrich game entertainment scenes on multiple platforms
The arrival of cloud games will release the terminal pressure to a certain extent. Gamma data research shows that existing users will use cloud games to experience cross platform games, including client games and host games. Users get rid of the restrictions of the original devices. This behavior feature will also have an impact on the software and hardware technology of the terminal equipment.
Data source: Gamma data (CNG)
On the one hand, with the blessing of cloud games, the user’s game equipment terminal only needs to retain the basic network receiving and uploading function, video analysis function, display function and original operation function to meet the basic needs of cloud games, which is expected to reduce the demand for terminal hardware equipment and further optimize the equipment price. On the other hand, cloud games can be presented on various terminals, which will also enrich the user’s entertainment scenes, such as the transfer of mouse, keyboard and handle by mobile devices. Mobile devices are suitable for multi scene use, and assisted by convenient operating devices, the user’s game scenes for client games and host Games will increase. Lowering the threshold of multi domain games and increasing entertainment scenes will also promote the further development of cross platform games.
Third party technology enterprises promote the development of cross platform game market Play a role through technology provision and talent training
In addition to game enterprises noticing the opportunities of cross platform games, technology enterprises related to the game industry chain have also noticed the opportunities in the field of cross platform games and launched corresponding layout. For example, unity has successfully helped deep sea trek complete multi platform transplantation.
Compared with the game cross platform technology independently developed by game enterprises, the latter can provide more enterprises with relatively high-quality technical support, and put forward some improvement suggestions for the login platform based on previous experience, which makes a large number of teams with relatively weak technical level can also launch cross platform games faster and provide users with more choices.
In addition, some third-party technology enterprises have also launched services to help more teams cultivate talents and improve the team’s self-research ability. At the same time, they have also made up for the industrial talent gap of some host terminals and PC terminals. Considering that there are a few enterprises with strong technical strength, third-party technology enterprises will play an important role in the development of cross platform games for a long time, and the layout of corresponding enterprises is expected to further solve the difficulties in the development of cross platform games. More reading: Gamma data: in 2020, the sales revenue of online games in Shanghai exceeded 99 billion yuan, accounting for 35.9% of the country. Gamma data: it is expected that the scale of China’s leisure e-sports game market will reach 11.64 billion yuan in 2021. Gamma data: the proportion of consumer game complaints will drop to 3.3% in 2020. Gamma data: 2019 annual report of China’s game industry Gamma data: 2020 cloud game industry survey report (download attached) Gamma data & Tencent cloud: 2020 game trend report Gamma data: 2018-2019 R & D Competitiveness Report of China’s game industry (download attached) Gamma data: the actual sales revenue of China’s game market in the first half of 2019 is 116.31 billion yuan Gamma data & pangolin: 2021 medium weight game commercialization Research Report (download attached) Gamma data: the scale of China’s secondary game market in 2018 was 19.09 billion Gamma data & applovin: 2018-2019 leisure game market opportunity Research Report (with download) Gamma data: 2018 E-sports Industry Report (event chapter) Gamma data: competitiveness survey of Chinese listed / quasi listed game companies in 2018 Gamma data: sales revenue of online games in Shanghai reached 68.3 billion yuan in 2017 Gamma data: 2021 China self-developed game IP Research Report (with download)
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.
RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.
-
-
-
-
