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China’s game industry data for the first quarter of 2021 From The game Working Committee of China Audio Digital Association

The following is the China’s game industry data for the first quarter of 2021 From The game Working Committee of China Audio Digital Association recommended by recordtrend.com. And this article belongs to the classification: network game.

Recently, the game Working Committee of China Audio Digital Association and China Game Industry Research Institute jointly released the report of China’s game industry in the first quarter of 2021. With the launch of new year’s day, Spring Festival holidays and other activities, a number of game manufacturers have enhanced users’ desire to consume. The actual sales revenue of China’s game industry has achieved phased growth, and a number of game products have achieved good results.

The specific contents of the report are as follows:

1、 Actual sales revenue and user size of China’s game market in the first quarter of 2021

In the first quarter of 2021, game manufacturers launched new year’s day and Spring Festival holiday activities, which enhanced users’ consumption desire. The actual sales revenue of China’s game industry achieved phased growth, and a number of game products achieved good results.

1.1 actual sales revenue of China’s game market

In the first quarter of 2021, the actual sales revenue of China’s game market was 77.035 billion yuan, up 9% on a month on month basis. Driven by the growth of the actual sales revenue of mobile games, it increased by 3.832 billion yuan compared with the first quarter of 2020, up 5.32% on a year-on-year basis.

1.2 scale of Chinese game users

The scale of Chinese game users has entered the stage of stock competition. The number of users in March 2021 was 0.16% lower than that in February 2021, a decrease of 1 million.

1.3 actual sales revenue of China’s independent R & D game in domestic market

With the improvement of creative ecology, the average quality of independent R & D products of Chinese game enterprises is rising, and their competitiveness at home and abroad is increasing. In the first quarter of 2021, the actual sales revenue of the domestic market of independent R & D games reached 66.667 billion yuan, an increase of 8.65% compared with the fourth quarter of 2020.

2、 Actual sales revenue of China’s independent R & D game overseas market in the first quarter of 2021

In the first quarter of 2021, Chinese game manufacturers actively deployed overseas markets. The actual sales revenue of China’s independent R & D game overseas markets reached US $4.064 billion, up 1.97% on a month on month basis.

3、 China’s game market segments in the first quarter of 2021

3.1 China mobile game market

In the first quarter of 2021, game manufacturers actively hold new year’s day and Spring Festival related activities, and intensively release new products, resulting in abundant game supply and active market. In the first quarter of 2021, the actual sales revenue of mobile games increased by 8.64% compared with the previous quarter, reaching 58.83 billion yuan.

3.2 China’s client game market

In the first quarter of 2021, affected by the new year’s day and Spring Festival holidays, the entertainment time of users increased, and the demand for client Games was strong. The actual sales revenue of China’s client game market increased to 15.096 billion yuan, a month on month increase of 12.10%.

3.3 China’s web game market

In recent years, the number of related R & D and operation companies in the web game market has decreased rapidly, and it has a trend of transferring to mobile games, and the entertainment demand of users has gradually declined. The actual sales revenue of the web game market decreased from 1.775 billion yuan in the fourth quarter of 2020 to 1.533 billion yuan in the first quarter of 2021, a month on month decrease of 13.67%.

3.4 revenue share of China’s segment game market

The revenue of mobile games accounted for 76.37% of the total revenue, maintaining a high proportion. The proportion of web games continued to decline, only 1.99%.

4、 Characteristic market situation and user scale of Chinese game market in the first quarter of 2021

4.1 actual sales revenue of China’s binary game market

In the first quarter of 2021, the actual sales revenue of China’s secondary game market reached 7.723 billion yuan, a month on month growth of 12.09%. There is still great development potential in the secondary game market.

4.2 China’s electronic competitive game market

In the first quarter of 2021, the actual sales revenue of China’s e-sports game market was 34.434 billion yuan, up 9.03% month on month.

4.3 China’s E-sports user scale

The number of E-sports users in China will reach 489 million in the first quarter of 2021. Read more: IDC: 2012 China’s game industry sales revenue 60.28 billion, up 35.1% year on year perfect world & CNG: China’s game industry position and salary survey Gamma data: China’s game industry annual report 2019 Xinghe Research Institute: changes and development trend of China’s game industry in 2017 GPC & IDC: Interpretation of China’s game industry report from January to June 2017 GDC: 2017 global game industry news GPC & IDC: revenue of China’s game industry will reach 73.203 billion yuan in Q1 2020 GPC: report of China’s game industry in the first quarter of 2020 Overseas market report of China’s game industry

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