The following is the It is estimated that the game market in Saudi Arabia, the United Arab Emirates and Egypt will reach US $3.1 billion in 2025 From Niko Partners recommended by recordtrend.com. And this article belongs to the classification: Niko Partners, network game.
Recently, Niko partners, a market research firm, released its first report on the game market in the Middle East and North Africa. The report focused on the three major markets of Saudi Arabia, the United Arab Emirates and Egypt, and also surveyed 3000 players in the region.
The report shows that in 2021, the number of players in the three markets of Saudi Arabia, the United Arab Emirates and Egypt reached 65.32 million and the revenue scale reached 1.76 billion US dollars, of which the market scale revenue of Saudi Arabia alone reached 1 billion US dollars. By 2025, the number of players in the three markets will surge to 85.76 million, the revenue scale will reach 3.14 billion US dollars, and the five-year compound annual growth rate (CAGR) will reach 13.8%.
Saudi Arabia is a game power in the Middle East and North Africa. Its good population base and people’s high consumption capacity have boosted the scale of the game market.
The UAE is the representative of the smaller Gulf countries. The official language is Arabic, but the population is mainly foreigners.
Egypt is an emerging game market with an active and competitive game community. It is also the market with the largest number of game players in these three markets, and its market growth is mainly driven by three factors: higher per user expenditure, additional government support for games and e-sports, and more users turning into game players.
As we all know, the population of the Middle East and North Africa is young. The report shows that nearly half of the population in the Middle East and North Africa are under the age of 25 and are digital aborigines, in which games are an important way of entertainment.
The regional government supports the game industry. Saudi Arabia and the United Arab Emirates have issued relevant policies to encourage game localization, local R & D, the establishment of international game companies and the holding of large-scale E-sports events.
Daniel Ahmad, senior analyst at Niko partners, said: “the Middle East and North Africa region represents an important opportunity for the game industry. Due to the small-scale local R & D environment, market dispersion, and language and cultural barriers, the region has been ignored, but it has quickly become an important region of the game industry.”
At the same time, Ahmad said, “E-sports is booming in the Middle East and North Africa and is a key driver of growth. Saudi Arabia has even incorporated it into its 2030 vision.”
Due to the accessibility of smart phones, a large number of free (F2P) games, mobile e-sports, and the strong Internet infrastructure in Saudi Arabia and the UAE (Egypt is improving), mobile games have become the largest game segment in the region.
Ahmad said that most gamers in the three markets said they spent more time playing F2P games on PCs and mobile devices in the first half of 2021 than in the first half of 2020.
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