The following is the 2021 marketing trend information chart From Interable recommended by recordtrend.com. And this article belongs to the classification: network marketing.
According to interoperable, 28.6% of B2C marketers believe that the increasing demand for convenience and security is their main business concern in 2021. Interactive surveyed 500 B2C marketers from the United States and the United Kingdom from companies with at least 250 employees. In fact, almost twice as many respondents chose this business concern as the second, followed by brand empathy (14.6%).
Getting new customers is a top priority
Nearly two-thirds of B2C Marketers (65%) have made acquiring new customers one of their top three priorities this year. About 44% of the respondents will also give priority to improving data management, and 41% will focus on optimizing marketing automation workflow.
Also listed as the top three priorities for marketers are increased engagement (32%), increased customer retention / loyalty (31%), better customer life cycle planning (31%) and improved content personalization (30%).
Marketing technology budget will increase
At least half of the respondents (49%) said their company’s marketing technology budget had increased by more than 25%.
The most popular marketing technologies include marketing automation platform (39%), data warehouse (37%), customer data platform (37%) and data analysis platform (34%).
More than 80% of the marketing staff are very likely (37%) or to a certain extent (46%) to incorporate AI into the marketing strategy in 2021;
About 85% of the companies have developed or plan to develop in-house AI functions in the next 12 months;
E-mail remains the most popular message channel (69%), although more and more marketers plan to use mobile phones, such as SMS (49%) and push notifications (48%).
More than three-quarters of respondents (78%) plan to use zero party data (data voluntarily and intentionally shared by customers) in 2021.
Read more: Chief martec: Top 5000 global marketing technology companies in 2018 Marketing: covid-19 marketing outlook report Merkle: customer engagement report in the third quarter of 2020 2018 marketing technology report: maximizing the value of marketing technology innovation 81% of advertisers cut budget caused by coronavirus new normal: 2020 and future marketing report economy: 72% of enterprises plan to increase 2016 network marketing budget NLC: 2020 City financial situation report IDC: 2016 6 / 10 of Japanese enterprises plan to increase storage budget Forbes Chinese: how should we redistribute the market research budget in 2015? Consumer brand report: digital strategy in the age of artificial intelligence: how to make full use of artificial intelligence in advertising
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