The following is the 3% in March 2021 From YouGov recommended by recordtrend.com. And this article belongs to the classification: YouGov, network marketing.
According to YouGov, the perception score of accommodation giant airbnb among US consumers rose from 10.5% to 12.3% in March. YouGov’s brand index helps to track the overall performance of a brand across a range of consumers.
At the end of February, airbnb launched its largest publicity campaign in nearly five years. The campaign involves a glimpse of how airbnb homeowners create unique experiences for their guests. The campaign launched a short advertisement, including vacation photos posted by airbnb users, which were used to attract people’s attention on how airbnb homeowners helped their guests improve their vacation.
Since YouGov started tracking the brand for the first time in 2014, airbnb’s advertising popularity has steadily increased year by year and remained stable in 2018 and 2019. Last year, the new crown pandemic had a negative impact on the brand’s advertising awareness, but in March 2021, the brand achieved its highest advertising awareness in seven years.
For travel brands, identifying opportunities to interact and connect with those who are ready to travel requires using the right contacts.
YouGov’s research shows that visiting friends and family is indeed a priority (50%) for many Americans, and beach vacations and the combination of leisure and sightseeing / activity vacations will continue to be popular. Airbnb can cater for all kinds of travel, with hotels all over the city center, coastal areas or more remote places.
Over the past decade, rental apartment / housing has experienced rapid growth and is one of the more resilient accommodation categories during the pandemic. However, consumers around the world have different and unique characteristics, and even travel motivation may vary from country to country. This is a challenge for brands that want to attract tourists in a meaningful and responsible way.
More reading: consumer brand report: finding the truth YouGov: Uber is the brand with the biggest increase in advertising recognition in 2016 YouGov: Amazon has been the top public topic in the United States for five consecutive years Voice report YouGov: 2017 consumer boycott brand survey report YouGov: spotify users prefer podcasts to Pandora users YouGov: in 2014, Google’s brand image in the United States dropped to the 19th place for five consecutive years YouGov: more and more Americans believe that advertising is honest YouGov: young and wealthy tourists prefer to get hotel information through social media YouGov: only 25% of consumers trust social media advertising
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