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Consumer demand survey of Asia Pacific region in 2021 From Kantar

The following is the Consumer demand survey of Asia Pacific region in 2021 From Kantar recommended by And this article belongs to the classification: Kantar, original, Data information diagram, network marketing.

According to a consumer sentiment survey conducted by Kantar, the new crown pandemic has changed consumer behavior and attitudes throughout the Asia Pacific region, and brands must know how to connect with new digital and goal-oriented consumers.

The study covered nine markets: Japan, South Korea, Australia, Singapore, Malaysia, the Philippines, Thailand, Indonesia and Vietnam. In this new normal, consumers in the Asia Pacific region are in an increasingly decentralized digital media environment.

Now 40% of the Asia Pacific region consume more on demand and use TV on demand / streaming media.

38% of respondents listened to more podcast / streaming music.

Three key stages

Brands need a well-defined channel strategy to effectively connect with people in this new media ecosystem. Brand can avoid the uncertainty of time in the three stages of the new crown in 2021 (from the beginning of pandemic, to the stage of vaccine promotion, and finally to the return of social interaction).

During the new crown pandemic, brands are coping with and planning for continued uncertainty.

With the growth of vaccine access channels in various regions, brands can take advantage of more and more opportunities to reach consumers.

Most markets expect a surge in pent up demand as social ties slowly recover.

More reading: consumer brand report: finding the truth Kantar: the total value of top 75 British brands in 2019 drops by 3% Kantar: 2020 media response report More than 6 / 10 Chinese enterprises will increase or maintain their marketing budget in 2016 How to transform and break through the brand (with download) Kantar: 2015 China social media impact report – information chart Kantar: confidence index of American marketers increased to 69 points in 2017

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