The following is the ECPM report of Q4 global mobile application advertising in 2020 From Appodeal recommended by recordtrend.com. And this article belongs to the classification: network marketing.
ECPM for video ads in mobile applications and games
On IOS, video advertising ECPM performed strongly in mature markets as of November. With Christmas approaching, ECPM tends to decline, and the US market is most affected.
Similar things happen on Android. In the English market, ECPM seems to have declined slightly in December. However, Japan has grown during this period.
IOS and Android ECPM in emerging markets seem to be more stable. Although IOS declined slightly in December, it tends to rise on Android.
In terms of IOS, the U.S. market is still far ahead, and ECPM is more than 70% higher than Australia, the second place. On Android, however, Australia is number one, followed by the United States.
Q4 2020 video ECPM global map:
Mobile applications and games full screen advertising ECPM
When analyzing ECMP for IOS full screen ads, the mature market seems to have grown in November.
It is worth noting that ECPM on IOS in China is higher than that in the UK. ECPM in December was even higher than in Australia.
Fourth quarter 2020 full screen ECPM global map:
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