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How can a brand stand out in the competitive market From PWC

The following is the How can a brand stand out in the competitive market From PWC recommended by And this article belongs to the classification: PWC, network marketing.

PricewaterhouseCoopers released its latest insight “how brands stand out in a highly competitive market”. The competition for brand recognition has never been so fierce. New entrants in the digital era are using superb technology and close to consumers to continuously reduce the threshold of market access. They create compelling, socially responsible brand stories on social media. As the retail market tends to be highly saturated, traditional retailers are looking for new entry points to make themselves not only different from digital competitors, but also stand out from many peers.

For those enterprises that lose their way in the differentiated competition, a large part of the problem comes from the failure to establish a good relationship with customers. In a PwC consumer survey, 73% of respondents said customer experience was one of the important factors in their purchase decisions. Another PwC global consumer survey shows that companies should develop measures of success based on customer experience. But even companies that are aware of this and focus their strategy on consumers are often unable to set or even forget such standards. In the rapidly changing market environment, enterprises must learn to adapt to the rapidly changing consumer tastes and needs.

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