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In 2021, the US advertising program purchase CTV advertising spending increased by US $2.37 billion From eMarketer

The following is the In 2021, the US advertising program purchase CTV advertising spending increased by US $2.37 billion From eMarketer recommended by recordtrend.com. And this article belongs to the classification: eMarketer, network marketing.

Over the years, the growth of video advertising has promoted the growth of the overall advertising program purchase display advertising. Advertisers’ demand for video is always in short supply, but as consumers begin to watch a large number of streaming video, especially on the Internet Television (CTV) devices, more display ads are realized through advertising program purchase. The epidemic has brought huge pressure on consumer behavior, and many surveys have found that the number of available online TV video shows has increased dramatically.

Emarketer estimates that the program purchase of online TV advertising will increase by US $1.16 billion in 2020, and the expenditure will increase by US $2.37 billion in 2021. This $2.37 billion will account for nearly 29% of this year’s incremental spending on advertising program purchase of video ads, and about 15% of the total spending on advertising program purchase of display ads.

According to a November 2020 IAB poll, 60% of U.S. advertisers plan to shift advertising spending from traditional TV to Internet TV or Ott by 2021. Among those who plan to do so, 81% believe that goals and efficiency are the main reasons for this shift; 55% believe that it is to improve coverage.

Experts interviewed by emarketer listed two main factors that hindered the further growth of CTV advertising. The first is the difficulty of measuring the effect of CTV advertising. The second main problem is that compared with other program channels, the addressing ability of Internet TV is relatively insufficient. More reading: WARC: global advertising revenue will reach US $616 billion in 2019 emarketer: measurement hinders marketers’ investment in Ott advertising emarketer: it is estimated that the 2014 Brazil world cup will help Brazil increase its digital advertising spending by 28% emarketer: US Internet TV advertising spending will reach US $14.12 billion in 2023 emarketer: global social network advertising spending will reach US $23.68 billion in 2015 emarketer Advertising spending of online entertainment industry reached $1.26 billion in 2011 Hong Kong’s advertising spending drops by more than 10% emarketer: Japan’s mobile advertising spending will account for half of online advertising in 2016 emarketer: Asia Pacific advertising spending is expected to account for 27.9% of global advertising spending in 2014 emarketer: global advertising spending will reach 569.65 billion US dollars in 2015 emarketer: global advertising spending will reach 592.43 billion US dollars in 2015 emarketer: Asia Pacific advertising spending will reach 1520 billion US dollars in 2014 Billion US dollars emarketer: Asia Pacific social network advertising spending accounts for 30% of the world emarketer: China’s digital advertising spending will reach 18.03 billion in 2014 emarketer: catering industry lost interest in advertising in the third quarter of 2013

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