The following is the In February 2021, the advertising market expenditure increased by 68.4% year on year and decreased by 5.6% month on month From CTR recommended by recordtrend.com. And this article belongs to the classification: CTR, network marketing.
CTR data show that in February 2021, the advertising market spending increased by 68.4% year on year and decreased by 5.6% month on month.
In the same period last year, the advertising market was experiencing COVID-19’s impact and showed a downward trend of stress. Therefore, compared with the same period last year, the advertising expenditure in February 2021 has recovered.
From the perspective of channel performance, except for the decline of magazine advertising, other channels’ advertising spending has increased year-on-year; from the perspective of month on month, except for the 54.7% increase of cinema video advertising spending, other channels have declined to varying degrees.
An analysis of the importance of business and brand
In February 2021, the advertising expenditure of many industries showed an increase, and the expenditure of food, beverage, it products and services industries in many advertising channels increased significantly year on year. February is the Spring Festival, and the advertising of necessary gifts for visiting relatives and friends has increased slightly, such as gift bag products, dairy products, health food, etc. At the same time, the Spring Festival is also a hot time for advertising in many recruitment industries. For two consecutive years, boss direct employment’s advertising spending in multiple channels has increased more year-on-year, especially in traditional outdoor advertising.
Among the dairy products, the infant milk powder category showed a significant year-on-year growth. Among them, the TV advertising cost of Rui Bu en, an infant milk powder brand of Mengniu, increased by more than 10 times in two consecutive years, with a month on month growth of 358.2%. The main products put in were Rui Bu en Jing Po infant formula.
In addition, Feihe also launched a large number of advertisements to promote its products such as xingfeifan infant formula, Zhenzhi infant formula and zhuoran infant formula. Its advertisements are mainly put on TV, radio, elevator and cinema channels, among which the TV advertisement Feihe covers a number of CCTV channels.
In February, tuanyou app launched new TV and elevator poster advertisements, mainly covering Eastern satellite TV, Hunan Satellite TV, Jiangsu Satellite TV and Zhejiang satellite TV, and implanted soft advertisements in a number of variety shows. Tuanyou is the leading professional driver refueling platform of energy chain group, which mainly covers more than 23000 gas stations nationwide, accounting for 20% of the national gas stations.
The product can not only help the gas station to improve sales, but also provide efficient and preferential refueling services for a number of logistics and freight enterprises to reduce the refueling cost of operating vehicles. Recently, tuanyou app announced that the brand is renewed, and the new brand design will highlight tuanyou’s advantage of saving money and fully serve the car owners. The brand upgrade of tuanyou app will also highlight the service concept of “for car owners” of Nengyuan group.
Report, report, complete report
1. The advertising fee is based on the public quotation of the media, excluding discount
2. TV channel advertising monitoring time 17:00-24:00
3. Advertising channels: TV, radio, newspaper, magazine, traditional outdoor, elevator LCD, elevator poster, cinema video
4. The data are based on the monitoring range in 2020
5. TV, radio, newspaper, magazine, traditional outdoor and advertising expenses do not include free items (A. excluding miscellaneous items; B. “media industry” excluding “commercial and service industries”; C. “market research and consulting services” excluding “commercial and service industries”“
CTR: in September 2020, the cost of advertising market increased year on year and month on month. CTR: in November 2020, the cost of advertising market increased year on year for the third consecutive month CTR: in January 2021, the cost of advertising market decreased by 2.0% year-on-year and 9.5% month on month. CTR: analysis of TV viewing characteristics of young viewers in small and medium-sized cities CTR: in February 2020, the cost of traditional outdoor advertising decreased by 16.9% year on year CTR: in March 2020, the cost of traditional outdoor advertising decreased by 23.7% CTR: in September 2020, the cost of TV advertising decreased slightly by 1.5% year on year CTR: in February 2020, the cost of traditional outdoor advertising decreased slightly CTR: in November 2020, the cost of TV advertising decreased by 1.3% year on year 4.0% month on month CTR: 7.0% and 9.5% year-on-year decrease in radio advertising expenditure and resources in October 2020 CTR: 4% increase in traditional outdoor advertising expenditure in November 2020 CTR: 17.1% year-on-year decrease in advertising revenue in May 2020 CTR: Monthly Analysis of passenger car advertising in May 2020 CTR: 31.6% year-on-year decrease in TV advertising expenditure in April 2020 CTR: May 2020 The revenue of advertisement market decreased by 17.1% year on year
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