The following is the In January 2021, the cost of advertising market decreased by 2.0% year on year and 9.5% month on month From CTR recommended by recordtrend.com. And this article belongs to the classification: CTR, network marketing.
CTR data show that in January 2021, the advertising market spending decreased by 2.0% year on year and 9.5% month on month.
Compared with the same period last year, the year-on-year decline in advertising spending in January 2021 narrowed. In terms of the performance of various advertising channels, the year-on-year decline of advertising expenses in print media, radio and traditional outdoor has narrowed compared with the same period in 2020. The elevator advertising case expenses have increased more than the same period last year, with an increase of about 20%, and the cinema advertising expenses have increased by 10.1%.
In January, most of the increase in the advertising market still came from the IT products and services industry. Since 2020, Internet brands have maintained rapid growth and developed rapidly from daily shopping, mobile office and online finance.
Online education is a hot online service field recently. Since the end of 2020, many popular brands have appeared in the list of advertising market, such as zebra AI course, XRS, little ape search, etc. In the list of advertising market in January 2021, brands in online education industry still perform well, occupying the top several places in advertising volume of multiple channels. Taking online education brand gaotu classroom as an example, its launch in January covered multiple advertising channels, such as TV, radio, traditional outdoor, elevator LCD and cinema video. At the same time, its advertising costs in traditional outdoor and cinema video increased by more than 10 times. In addition, online education brands such as tipai, homework help live class, XRS and spark thinking also launched a large number of advertisements in multiple channels in January.
Report, report, complete report
CTR: in March 2020, the cost of traditional outdoor advertising decreased by 23.7% year on year CTR: in September 2020, the cost of advertising market will increase year-on-year and month on month. CTR: in October 2020, the TV, radio and outdoor advertising market will be observed. CTR: a brief analysis of the TV viewing characteristics of young viewers in small and medium-sized cities. CTR: an overview of advertising data in April 2020. CTR: in September 2020, the cost of traditional outdoor advertising will increase by 2.5% year on year. CTR: in September 2020, the cost of radio advertising will decrease by 5.7% CTR CTR: first half of 2020 mainstream media network communication power evaluation report CTR: April 2020 TV advertising case cost decreased by 31.6% CTR: November 2020 traditional outdoor advertising cost increased by 4% CTR: October 2020 outdoor advertising observation report CTR: June 2020 advertising market case revenue decreased by 12.6% CTR: first half of 2020 China’s advertising market and advertisers’ marketing trend
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