The following is the In March 2021, radio advertising expenditure of transportation industry increased by 139.9% on a month on month basis From CTR recommended by recordtrend.com. And this article belongs to the classification: CTR, network marketing.
According to the data of CTR media intelligence news, in March 2021, the year-on-year growth rate of radio advertising publication expenses narrowed, with a year-on-year increase of 31.1%, and the ring proportion returned to positive growth, with an increase of 21.4%. Among all frequency types, except for the cultural and entertainment frequency, which declined by 3.2% on a month on month basis, the other major frequencies showed a positive growth trend, especially the advertising expenses of music and financial broadcasting frequency increased by more than 30% on a month on month basis.
Compared with the same period of last year, only the post and telecommunications industry showed a year-on-year decrease of 21.3% in the top ten industries, and other industries showed double-digit year-on-year growth; Compared with last month, 60% of the industries in the list showed positive growth on a month on month basis, and the transportation industry showed significant growth on a month on month basis, with an increase of 139.9%. In addition, household products, commercial and service industries, pharmaceuticals and it products and services also showed double-digit month on month growth.
Xiaoxiandun, a brand of fresh stewed bird’s nest, was ranked among the top three brands in the list of top 10 radio publication expenses for the first time this year. Its advertising expenses doubled year-on-year and month on month. The advertisements were mainly put on the traffic and music frequency in Jiangsu and Guangdong; SAIC GM Buick’s investment in radio advertising increased rapidly, with a year-on-year and month on month increase of more than 1000%. The advertising was distributed in the traffic and music frequencies all over the country.
The top ten new brands in radio advertising come from five industries. Among them, the newly added brands in the entertainment and leisure industry account for 40% of the seats on the list. They are huajialishe, the main wedding club, Shajiabang Hengjing never night scenic spot, Wolong Lake Town and Dafeng Dutch flower sea, all of which focus on the broadcasting frequency of Jiangsu and Zhejiang regions where the brands are located; Diao Naier, a clothing brand mainly selling fur, mainly advertises in the voice of music (fm97.0) and Economic Radio (fm88.7) of Yunnan People’s radio.
More reading: CTR: 40.5% increase in advertising expenses of video media in cinemas in transportation industry CTR: rise in advertising expenses of radio in December 2018 CTR: TV viewing characteristics of young audience in small and medium-sized cities Tencent social advertising: 2018 wechat advertising product solutions for transportation industry (with download attached) CTR: 1.3% year-on-year decrease in advertising expenses of TV in November 2020, 4.0% month on month decrease CTR: November 2020 CTR: October 2020 outdoor advertising observation report CTR: October 2020 advertising data overview CTR: September 2020 advertising market spending year on year and month on month double growth CTR: September 2020 broadcasting advertising spending decreased by 5.7% CTR: April 2020 broadcasting advertising spending year on year 32.9% CTR: March 2020 CTR: in March 2020, the cost of traditional outdoor advertising decreased by 23.7% year on year CTR: in March 2020, the cost of TV advertising decreased by 37.0% year on year CTR: in February 2020, the cost of traditional outdoor advertising decreased by 16.9% year on year
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