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In March 2021, the advertising market expenditure increased by 52.3% year on year and 4.1% month on month From CTR

The following is the In March 2021, the advertising market expenditure increased by 52.3% year on year and 4.1% month on month From CTR recommended by recordtrend.com. And this article belongs to the classification: CTR, network marketing.

Overall analysis of investment

According to the data of CTR media intelligence news, in March 2021, the advertising market spending increased by 52.3% year on year and 4.1% month on month. The recovery growth after the epidemic continues, and the advertising cost of each channel has increased to varying degrees year on year. From a month on month perspective, radio advertising increased by 21.4%, traditional outdoor advertising by 6.7%, and elevator LCD advertising by 28.7%.

Analysis of key industries and brands

In March 2021, the advertising expenses of various industries showed an increase, among which the advertising expenses of Posts and telecommunications, it products and services, commercial and service industries in various advertising channels all increased. Since February, the advertising of recruitment apps and websites has increased significantly. In March, the advertising costs of recruitment brands such as Zhilian recruitment and boss direct recruitment in multiple advertising channels, especially outdoor advertising channels, continued to rise month on month. In addition, some Internet brands of life services, such as shell house, swan home, put more advertisements in traditional outdoor, elevator and cinema videos.

In March, the overall broadcasting advertising of the transportation industry increased significantly, with a year-on-year increase of 64.9% and a month on month increase of 139.8%. With the opening of Shanghai auto show in April, the advertising investment of several auto brands in the transportation industry has increased. Among them, the year-on-year and month on month growth of SAIC GM Buick’s radio advertising has exceeded ten times, and a large number of advertisements focus on its key products Buick oncoway SUV and Buick oncoway ssuv. According to public information, on April 18, at the 2021 Buick brand day held at the Shanghai World Expo Center, SAIC General Motors Buick launched a new medium-sized SUV Buick encoway plus Avia. I believe this new product will soon be at the top of the new product advertising list. In addition to SAIC GM Buick, FAW Volkswagen Audi’s advertising in March also increased significantly, with a year-on-year increase of 479.5% and a month on month increase of 276.6%.

Original report

CTR: in September 2020, the cost of advertising market increased by 68.4% year on year and decreased by 5.6% month on month. CTR: in November 2020, the cost of advertising market increased by 5.3% year on year for the third consecutive month. CTR: in January 2021, the cost of advertising market decreased by 2.0% year on year, CTR: three reports panoramic insight into China’s advertising market in 2019 CTR: review of China’s advertising market in the first half of 2018 CTR: passenger car advertising in outdoor life circle grows rapidly in February 2019 CTR: passenger car advertising in all media narrows in December 2019, with a year-on-year decline of 30.9% CTR: passenger car elevator TV advertising grows rapidly in November 2019 CTR: Xiaopeng car boosts passenger car elevator poster advertising increase

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