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In March 2021, TV advertising expenses of cosmetics industry increased by 53.4% year on year From CTR

The following is the In March 2021, TV advertising expenses of cosmetics industry increased by 53.4% year on year From CTR recommended by recordtrend.com. And this article belongs to the classification: CTR, network marketing.

According to the data of CTR media intelligence news, in March, the cost of TV advertising cases increased by 37.8% year-on-year, decreased by 1.6% month on month, and the advertising duration increased by 36.9% year-on-year, decreased by 3.9% month on month.

In the head industry, the advertising expenses of the pharmaceutical and cosmetics / bathroom products industries increased significantly, up 48.0% and 53.4% respectively. Advertising costs for beverages, food and alcoholic drinks declined month on month. The advertising growth of cosmetics / bathroom products industry is mainly due to the increased investment of shampoo and hair care products and bathroom products brands. Among them, the TV advertising cost of haifeisi increased by 101.6% on a month on month basis, and the shampoo and hair care products brands such as flutter and Qingyang also increased to varying degrees. Advertising spending in the beverage industry decreased slightly on a month on month basis, mainly due to the reduction of advertising in infant milk powder, raw milk, tea drinks and other categories with large amount of advertising, while TV advertising in tea, distilled water / mineral water, carbonated drinks and other categories increased on a month on month basis.

As for the new brand of provincial satellite TV, Jiufang smart investment is a stock learning software. Based on the three systems of big data, AI computing and financial technology, it builds an intelligent financial investment system to provide stock learning and services for shareholders with different needs and use scenarios through PC end and app products. In March, KMT smart investment app launched its first advertisement on Tianjin satellite TV and Hubei satellite TV, mainly covering the two satellite TV’s financial programs “born my money”, “night watch finance” and “financial vision”.

Bing Xi Li is a perfume perfume brand created by Chinese perfumery, meaning ice breaking, giving the future good and hope, and strive to create high-quality perfume suitable for Chinese people. The brand was founded in 2008. In September 2020, Bing Xili announced that singer Wu Xuanyi was officially the first spokesperson of the brand since its establishment. They jointly interpreted the brand concept of being yourself, meeting better you and opening a new chapter of odor culture. In March 2021, the brand launched its first advertisement on Provincial Satellite TV, mainly in the program period of “praise for songs” of Zhejiang satellite TV.

In terms of new products, oppo launched its new mobile phone find X3 on March 19. According to the official data of oppo, it has won the double champion in a number of single product sales / sales of major e-commerce platforms. The product was advertised on Eastern satellite TV and Zhejiang satellite TV in March, mainly covering the hot theater time of the two satellite TV.

CTR: 2016 Q1 top 10 of China’s TV advertising spending CTR: analysis of TV viewing characteristics of young viewers in small and medium-sized cities CTR: March 2020 TV advertising case spending fell by 37.0% year on year CTR: February 2021 advertising market spending increased by 68.4% year on year and decreased by 5.6% month on month CTR: November 2020 radio advertising case spending and resources decreased by 11.3% and 13.6% year on year CTR: November 2020 CTR: the year-on-year decrease rates of radio advertisement publication cost and resources in October 2020 are 7.0% and 9.5% respectively CTR: the year-on-year increase rate of traditional outdoor advertisement in September 2020 is 2.5% CTR: the year-on-year decrease rate of TV advertisement publication cost in September 2020 is 1.5% CTR: the month on month increase rate of advertising market in March 2020 is 15.1% CTR: the year-on-year increase rate of radio advertisement publication cost in April 2020 32.9% CTR: 56.0% year-on-year decrease in passenger car advertising in March 2020 CTR: 23.7% year-on-year decrease in traditional outdoor advertising in March 2020 CTR: 16.9% year-on-year decrease in traditional outdoor advertising in February 2020 CTR: 16.9% year-on-year decrease in traditional outdoor advertising in February 2020

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