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The following is the In October 2020, the year-on-year decrease in the expenditure and resources of radio advertising cases will be 7.0% and 9.5% respectively From CTR recommended by recordtrend.com. And this article belongs to the classification: CTR, network marketing.
Monthly overview of radio advertising
According to the data of CTR media Zhixun, the year-on-year decrease in the cost and resources of broadcast advertising in October 2020 is 7.0% and 9.5% respectively. Among the frequency types, the sports frequency cost increased most significantly, reaching 65.3%, followed by news, finance, culture and entertainment.
Compared with the same period of last year, except for food and drug broadcast advertising expenses increased by 6.4% and 25.7% respectively, other industries showed negative growth; compared with last month, 80% of the industries in the list showed negative growth, only the pharmaceutical and financial industries increased by 54.7% and 4.3% respectively.
In the list of top 10 brands for radio publication expenses, FAW Volkswagen Audi doubled year-on-year, reaching 124.3%. It mainly promoted FAW Volkswagen Audi A6 car and FAW Volkswagen Audi Q7 SUV. The advertisements were mainly put on the music and traffic frequency of radio stations in Central People’s broadcasting station, China Radio International and Jiangsu and Zhejiang regions. Compared with the previous month, 80% of the brand advertising in the list showed a positive growth, among which FAW Volkswagen Audi also showed a significant month on month growth, reaching 75.3%.
October is the National Day holiday. Langshan National Forest Park and great song Martial Arts City, famous scenic spots from the entertainment and leisure industry, launched radio advertisements for the first time. The advertisements were put on Jiangsu traffic broadcasting network (fm101.1) and Henan people’s radio music broadcast (fm88.1) in the provinces where the two scenic spots are located.
Broadcast the original monthly report
More reading: CTR: in May 2019, the cost of broadcast advertising decreased by 5.4% year on year Advertising time decreased by 9.0% year on year CTR: in September 2020, the cost of radio advertising cases decreased by 5.7% CTR: the cost of radio advertising decreased by 32.9% in April 2020 CTR: broadcast advertising ranking list CTR: analysis of TV viewing characteristics of young audience in small and medium-sized cities CTR: advertising market list in October 2018 CTR: review of China’s advertising market in the first half of 2018 CTR: Panoramic insight of three reports in 2019 China’s advertising market radiocenter: radio advertising insight report emarketer: US radio advertising expenditure is expected to decline by 25% in 2020 Rapid growth in advertising
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