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India’s TV advertising volume drops by 3% in 2020 From BARCIA

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The following is the India’s TV advertising volume drops by 3% in 2020 From BARCIA recommended by recordtrend.com. And this article belongs to the classification: Internet TV, network marketing.

In a challenging year for India and the world, the growth of TV advertising in the second half of 2020 is encouraging. Unilever is the largest advertiser in 2020, with an increase of 30% over 2019, followed by Reckitt benckier group, with an increase of 37% over 2019.

“Television remains the main screen for Indian households and the most important medium for all major advertisers to reach their audiences,” said aaditya pathak, head of customer partnerships and revenue at barcindia. With the return of festivals and on-site sports events, the advertising volume has increased. Compared with the first half of 2020, the overall advertising volume has increased by 34%, and the annual advertising volume has decreased by 3% compared with 2019. “

Compared with that in 2019, the amount of film advertising will increase significantly in 2020. News traffic is the highest in 2020, but advertising is down by 1%.

People’s awareness of health protection has increased, which has promoted the growth of preservatives and personal care categories. Advertising for Dettol soap and Dettol disinfectant increased by 118% and 136%, respectively. Compared with 2019, the advertising volume of hollicks also surged by 60% in 2020.

In this epidemic, consumer buying habits have changed, people have to stay at home, and digital brands have turned to television to take advantage of the undisputed influence of the media.

During the peak lock-in period in April and may, the advertising volume of digital brands was the highest, 16% and 13% higher than that in January 2020, respectively. In 2019, the highest advertising volume share of digital brands will be in March and September, with 9% in December.

More reading: Accenture: customer relationship long term strategy report tvsquared: Wednesday is the most efficient day of TV advertising in Europe Deloitte: in 2012, the number of TV ads watched by British audience reached trillions, the development of Internet TV was slow cool cloud interaction: 618 TV advertising effect insight report emarketer: the growth of American TV advertising market still exceeded that of digital video advertising CTR: CCTV in 2015& TV advertising bidding: brand and TV win win CTR: TV media, stable and change seeking Duration down 42.9% year on year videoamp: TV, video and emerging cross screen platform convergence report TVB: TV advertising has the biggest impact on home decoration purchase decision GroupM: UK advertising mid year report 2020 ISpot.tv : in the first half of 2020, the expenditure of streaming media TV advertising will reach 1 billion US dollars

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