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Only 25% of consumers trust social media advertising From YouGov

The following is the Only 25% of consumers trust social media advertising From YouGov recommended by And this article belongs to the classification: YouGov, social networks, network marketing.

A YouGov survey found that Britons tend to trust advertisements on TV (53%) and radio (53%), followed by other types of traditional media, such as print (42%), cinemas (38%) and billboards (38%).

Britons, on the other hand, are much less likely to find ads on websites (18%) and social media (10%) trustworthy. Not just in the UK, people are more likely to be skeptical about new forms of advertising. Social media advertising is the most untrustworthy form of advertising in the world. Only 25% of the global respondents trust such advertising, and nine of the 17 markets are below the global average.

Americans’ trust in advertising is similar to that in Britain, but not so obvious. In the United States, television, print and radio have won the most trust, but none has won the trust of more than half of the people. Although Americans distrust social media and websites more than other media, they are more likely to trust them than Britons.

In India, Mexico, Indonesia and the United Arab Emirates, new media advertising receives more attention than other parts of the world, especially social media advertising. In these markets, about two fifths of people trust the ads they see on these platforms.

Other forms of digital media, such as websites and search engines, usually fail to gain the trust of Americans and Britons, with a global trust of 38% and 41% respectively.

More reading: YouGov: young and wealthy tourists prefer to get hotel information through social media YouGov: 58% of American teenagers think that advertising has an impact on purchase decisions YouGov: more and more Americans believe that advertising is honest YouGov: millennials are the loneliest generation YouGov: Americans think that violent content should be suspended by social media Nearly half of Americans think that social media is responsible for deleting offensive content. 60% of Americans think that social media should play a greater role in preventing Internet bullying. 17% of American teenagers spend four hours on the Internet every day. YouGov: brand’s social voice reports that new advertisements of YouGov: Playstation promote 10% increase in purchase intention YouGov: Uber is the brand with the biggest increase in advertising recognition in 2016. YouGov: 44% of Americans will not be affected by the attitude of enterprises towards LGBTQ. BIA / Kelsey: small and medium-sized enterprises are most keen on advertising on Facebook. Emarketer: instagram users in the United States will grow by 6.7% in 2019

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