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The following is the Q3: US outdoor advertising revenue drops 36% year on year in 2020 From YYY recommended by recordtrend.com. And this article belongs to the classification: network marketing.
According to the data released by the American Outdoor Advertising Association (OAAA), outdoor advertising (ooh) revenue fell 36% in the third quarter of 2020 compared with last year to $1.27 billion. Ooh revenue fell 28.5% in the first three quarters of this year, totalling $4.6 billion.
The top five categories of revenue in the third quarter included local miscellaneous services and entertainment, retail, insurance and real estate, catering, and government politics and organizations. In the category of government politics and organization, ooh political expenditure increased by 120% compared with the third quarter of 2019.
According to the order of outdoor advertising expenditure, the top 10 advertisers in the first quarter were GEICO, McDonald’s, apple, Allstate, Anheuser Busch, HBO, Amazon, Miller Coors, cracker bar and Verizon.
Starting from the third quarter of 2019, 40 of the top 100 outdoor advertisers have increased their outdoor advertising spending, and 14 of them have more than doubled their advertising spending, including Kibi, TripAdvisor, Vonage, PayPal, oatly, Wework, sly fox restaurant and proximo Spirit store, New York City Health and hospital company, adventhealth, fan duel, Lerner & Rowe and Russ brown.
20% of the top 100 ooh expenditures are technology or consumer oriented brands, such as Amazon, apple, Comcast, Cox, Dell, doordash, draftkings, Facebook, fanduel, Google, Hulu, Netflix, PayPal, quibi, Samsung, T-Mobile, TripAdvisor, Verizon, Vonage and Wework.
Due to the nationwide closure of cinemas in the United States, no cinema advertising expenditure was reported in the third quarter. Other place based outdoor advertising industries, such as stadiums, restaurants and bars, as well as fitness clubs, have been affected by restrictions.
Read more: OAAA: US outdoor advertising spending $1.48 billion in the first half of 2020 25% year-on-year decrease American Outdoor Advertising Association: in Q1, 2018, American outdoor advertising revenue reached $1.68 billion OAAA: in 2019, American outdoor advertising revenue reached $8.6 billion OAAA: in Q3, 2018, outdoor advertising revenue increased by 3.8% year-on-year increase emarketer: in 2019, British advertising spending increased by 6.2% emarketer: coronary disease caused China’s advertising spending growth rate to drop by 2 percentage points Advertising boosts recall rate by 18% Superdata: global children’s digital game spending is expected to reach US $2 billion in 2019 Kantar: per capita annual spending of generation Z will increase by 70% in 2020-2025 Dentsu aegis network: global advertising spending will increase by 3.9% in 2020 zenith: global advertising spending will increase by 4.7% in 2019 ocean Outdoor: half of young people are interested in outdoor advertising live broadcast content
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