The following is the The Trade Desk 接入 Adobe Real-Time CDP recommended by recordtrend.com. And this article belongs to the classification: network marketing, Industry information.
The trade desk, the world’s leading advertising demand side platform (DSP), announced access to Adobe real time CDP to help marketers activate first-party data more conveniently and widely in the open advertising Internet, so as to improve the accuracy and relevance of advertising activities without relying on third-party cookies. This email based activation scheme will be applicable to all media channels of the trade desk, including CTV.
Marketers can integrate multi touch consumer data through consumer data platform (CDP) to form a centralized scheme. In marketing activities, these data can be subdivided to create customized and personalized advertising activities. With adobe real time CDP, marketers can integrate Adobe data and non Adobe data into an executable consumer profile.
This access will also help advertisers safely process first-party data without relying on third-party cookies to explore future advertising strategies. At the same time, mutual customers of the trade desk and adobe can activate first-party data, including registration data and data stored by other identifiers, through e-mail identifiers such as unified ID 2.0. In addition, advertisers can integrate the granularity data of the trade desk platform with adobe real time CDP to gain in-depth insight into advertising activities in the marketing closed loop.
Michelle hulst, chief data officer of the trade desk, said: “Advertisers have a lot of first-party data of their own consumers, which are kept by their CDP partners. This cooperation with adobe, the market leader of first-party data CDP, can make the digital advertising activities of our mutual customers more data-driven and accurate. More importantly, advertisers can use this to test the ability of new identifiers such as unified id2.0 and prepare for the post cookie era.”
Marketers are preparing for the departure of third-party cookies. How to safely activate advertisers’ first-party data has become their primary topic. This is especially true for advertisers who put omni-channel advertising in the digital environment that has gone to cookies (such as smart large screen and mobile terminal). Klaasjan Tukker, senior director of product marketing at Adobe, said: “Adobe real time CDP enables brands to understand consumer preferences and provide a wide range of personalized experiences through trusted first-party data. We are pleased to work with thetrade desk to enable our customers to safely activate their data and promote situational digital marketing, so as to build meaningful brand awareness and loyalty.”
Adobe Real-Time CDP 是 Adobe Experience Cloud 的一部分。
关于 The Trade Desk
The trade desk is an advertising technology company that provides buyers with omni-channel programmed advertising purchase services. Through the self-service cloud platform of thetrade desk, advertising buyers can establish, manage and optimize digital advertising activities in various forms and terminals. The trade desk platform combines the main data, traffic resources and media resources to ensure the maximization of coverage and decision-making ability. At the same time, the trade desk platform can support customized function development through enterprise API. The trade desk is headquartered in Ventura, California, and has offices in North America, Europe and Asia Pacific. Read more: the trade desk ™） Debut at the Expo and release the white paper on global smart large screen consumption trend and marketing insight (the trade desk) ™）: The trade desk released its financial report for the second quarter of 2020, and the customer retention rate remained above 95%. The trade desk: the survey showed that American users lost interest in cable TV ™） Calvin Chan, general manager of China, was re elected as the trade desk, CO chairman of MMA China marketing innovation alliance ™） Appoint Benson Ho as senior vice president of North Asia Cuiyi insight: attack the blue ocean and explore the possibility of putting games on smart large screen connected TV. The trade desk: subscription based streaming media services may face the risk of “sacrificing” nearly £ 100 million. Advertiser: RTB has improved advertising performance. Consumer brand report: looking for the truth Cuiyi insight: what will happen to the digital marketing industry when cookies gradually exit? Adobe & econsultancy: is the marketing of 2018 digital trend report just the work of “selling feelings”? Emarketer: the challenge of cross channel data integration: ecological map of programmed advertising technology in China in 2020
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