The following is the Video marketing in 2021 From Bitable recommended by recordtrend.com. And this article belongs to the classification: original, network marketing, Network video.
Marketers often use video
60% of enterprises use video as a marketing tool.
50% of marketers have been using video for more than a year.
36% of marketers make videos several times a week, while 14% make videos every day.
94% of marketers plan to continue using video.
It’s not just marketers who use video
32% of enterprises use video for sales.
29% of enterprises use video in management and operation information.
27% of enterprises use video in human resource information.
24% of enterprises use video in leadership information.
20% of enterprises use video in product management information.
19% of enterprises use video in customer support information.
10% of enterprises use video in the information of financial department.
Effectiveness of video marketing
61% of marketers think video is a “very important or extremely important” part of their marketing strategy.
30% of marketers think video is more important than website in marketing strategy.
74% of marketers said that video has a better return on investment than still images.
68% of marketers said that video has a better return on investment than Google Advertising.
53% of the marketing staff think that video improves brand awareness.
49% of marketers said the video attracted more audiences.
52% of marketers said the video helped them build trust with potential customers.
How do marketers make videos
75% of enterprises have a video production team.
39% of the marketing staff produce videos in-house, and 17% of them are completely outsourced.
58% of marketers use professional software to make videos, and 49% use simple online tools.
38% of marketers use smartphone apps to make videos.
35% of marketers make videos from scratch every time, and 18% use pre made templates. 48% used a mixture of the two.
Video production experience
66% of marketers don’t make videos because it’s too time consuming.
41% of marketers don’t make videos because they are too complex.
37% of marketers don’t make videos because they’re too expensive.
Marketers’ spending on videos
Most marketers spend an average of $100 to $1000 per video.
What does the marketer put in the video
Subtitles, dubbing and music are essential products for marketing videos, and the most popular types are demonstrations and advertisements.
The most common types of videos made by marketers
Presentations (65%), followed by advertisements (57%), and explanations (47%).
The local marketing staff presided over the video release
Most marketers play videos on free social platforms like YouTube (51%), followed by paid video hosting (17%) and self hosting (23%).
Facebook was the most popular social channel for marketers to post videos (75%), followed by YouTube (70%) and instagram (58%).
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