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Advertising marketing

Emarketer: 30% of marketers will perform virtual activities in 2021

CTR: in November 2020, the cost of advertising market showed an increase of 5.3% for the third consecutive month on a year-on-year basis

OAAA: Q3 in 2020, US outdoor advertising revenue drops by 36% year on year

Yibang Power Research Institute: 2021 new brand digital growth white paper (attached with download)

Ali Mom: short video marketing strategy (with download)

Hardware equipment

Counterpoint: iPhone 12 costs 21% more than iPhone 11

Counterpoint: 238 million sets of wireless stereo TWS headphones will be delivered in 2020

Counterpoint: in 2020, the revenue of global chip foundry industry will be about US $82 billion, with a year-on-year growth of 23%

IDC: in the third quarter of 2020, the expenditure on public cloud IT infrastructure will reach US $13.3 billion, with a year-on-year growth of 13.1%


VG chartz: as of January 2, 2021, sales details of seven major Mainframe / handheld devices

IDC: Top 10 forecasts of AR / VR market in 2021

NPD: game sales list in 2020

NPD: US video game spending will reach US $56.9 billion in 2020, up 27% year on year

GameIndustry: in 2020, NS will sell more than 6 million units in Japan, occupying 87% of the host market share in Japan

Review of major events in the game industry in 2020

Social games report: promoting our relationship

box office

Office: December 28, 2020 – January 3, 2021 national box office weekly

Office: December 7-13, 2020 national box office weekly

Office of electronic assets management: December 2020 national box office monthly report

Top research institute: China’s film market industry annual report in 2020

Automobile market

China Automobile Industry Association: automobile production and sales data and operation of automobile industry in 2020

Truecar: it is expected that the sales of new cars in the United States will increase by 16 million in 2021

Understanding Auto & huge calculation: white paper on consumer insight of Chinese auto users in 2020 (with download)

China Automobile Circulation Association: in December 2020, the index of used car managers in China will be 52.5%

China Automobile Circulation Association: report on China automobile consumers’ word of mouth index in December 2020

China Automobile Circulation Association: market insight and price monthly report in December 2020

China Automobile Circulation Association: report on China automobile value preservation rate in December 2020

China Automobile Circulation Association: the inventory early warning index of China’s automobile dealers in December 2020 is 60.7%

China Automobile Circulation Association: 740000 sets of new energy passenger cars will be produced from January to October 2020, accounting for 22% of the total points

Electronic Commerce

Emarketer: global e-commerce sales will exceed US $4 trillion in 2020

GroupM: e-commerce report 2020

Industry research

Deloitte Consulting: the future of us Telecom, media and entertainment industry in 2021

Ministry of Commerce: development report of China’s cocoon and silk industry in 2019

Shenzhen underwear industry association: Research Report on the development of Shenzhen underwear industry in 2019

Blockchain vs supply chain: a perfect match (download attached)

Judicial Commission of the United States: investigation report on competition in U.S. Internet market in 2020

Deloitte Consulting: Global salary benchmark report 2020

Deloitte Consulting: insight report on China’s medical beauty market trend in 2020

Global gender gap report 2020

International Civil Aviation Organization: the new crown pandemic in 2020 will cause a sharp drop in international passenger volume, with 60% back to the level of 2003

China Sporting Goods Association: economic operation of China’s sporting goods industry from January to November 2020

Report Download

Baidu auto industry research in 2020 – crowd (download attached)

Cosmetics industry trend of the times: Beauty sensitive muscle track (with download)

A series of reports on community group buying: multi category consumption in trillion market, new brand pattern shaped by channel changes (download attached)

IResearch: insight into China’s mobile application trend in 2020

Huaxi Securities: in depth report of Internet of vehicles industry in 2020 (with download)

TMIC: innovation trend of plant protein beverage in 2020

Beisen: 2021 annual report on human resource management in China (download attached)

Chuangbang Research Center: Research Report on China’s smart logistics industry in 2020 (with download)

University Research

School of Journalism and communication, Beijing Normal University: report on the construction of overseas network communication power of Chinese universities in 2020

School of Journalism and communication, Beijing Normal University: report on overseas network communication power of central enterprises in 2020

School of Journalism and communication, Beijing Normal University: report on overseas network communication power of Chinese cities in 2020

Life data

European Heart Association: study found that drinking alcohol every day is a high health risk, and the risk of atrial fibrillation increases by 16%

Johns Hopkins University: the more money you have, the easier it is to distance yourself socially, thus reducing the risk of infection

Investment economy

Tencent Securities: annual report on the behavior of Chinese shareholders in 2020

Investgame: investment in the game industry will reach US $33.6 billion in 2020, of which China will account for 27%

Intelligent financial operation: CFO’s most powerful asset

Read more: today’s data industry daily (October 30, 2020) “the world’s best-selling mobile phone is expected to be iPhone 12 in the second half of 2020”, “China’s sales of new energy vehicles will be 1.206 million in 2019, a year-on-year decline of 4%,” today’s data industry daily (January 15, 2020) “research shows that one glass of wine a day Cancer risk increases by 5% “today’s data industry daily (December 19, 2019),” 2016 Q2 China’s smartphone shipment exceeds the total of apple and Samsung “today’s data industry daily (July 29, 2016),” 2020 top 50 global patent enterprises “today’s data industry daily (January 13, 2021) Huawei ranks ninth. Today’s data industry daily (2021.01.11) predicts that China’s GDP will grow by 7.9% in 2021. Today’s data industry daily (2021.01.07) predicts that there will be 319000 new enterprises in 18 pilot free trade zones in 2019. Today’s data industry daily (2021.01.05) predicts that residents’ savings in 36 cities will rank the top four in Beijing, Shanghai, Guangzhou and Chongqing. Today’s data industry daily (2020.12.31) predicts 2024 Today’s data industry daily (December 29, 2020) “U.S. holiday retail sales will rise by 3% in 2020.” today’s data industry daily (December 15, 2020) “China’s annual box office is expected to reach 20 billion yuan in 2020 Today’s data industry daily (December 10, 2020) said that the average daily online leisure time of Chinese people in the past year was 4.9 hours. Today’s data industry daily (December 09, 2020) said that the market value of electric vehicle companies, the world’s top ten most valuable automobile manufacturers, accounted for 50%

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