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39% of Americans think Netflix has the best original streaming content From Morgan Stanley

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According to foreign media reports, Netflix’s billions of dollars invested in content are still paying off: according to a new Morgan Stanley survey, most American consumers say Netflix has the best original programs. Netflix is still the most frequently cited original program. According to the 2021 streaming media survey of Wall Street analysis company, 38% of the respondents rated it as the best original program platform. This is roughly in line with the findings of Morgan Stanley’s previous survey.

According to the Morgan Stanley survey, American households pay an average of 2.5 times for streaming video services, up from 2.3 times in 2020 and 1.8 times in 2019. In the area where consumers subscribe to SVOD services, the number of subscriptions has increased to 3-5 on average. The analyst estimates that by the end of 2020, streaming subscriptions in the United States will exceed 300 million.

Among Netflix users, the main reasons for subscribing to Netflix are “wide selection of content (55%),” excellent original programs (51%), “adding my favorite content (49%)” and “no advertising (46%). According to bankr, a financial research firm, Netflix will spend about $19 billion on content in 2021, an increase of about 10% over last year.

In addition, Netflix is still the most widely used streaming service, with 58% of respondents saying they are using it. Amazon Prime video, Disney +, HBO / HBO Max followed, with 45%, 31% and 20% respectively.

Nbcuniversal’s peacock and discovery plus are new members of the Morgan Stanley survey, with penetration rates of 13% and 7% respectively at their debut.

According to the Morgan Stanley analyst team, “Disney’s bundling strategy seems to be working,” and 58% of Hulu users also use Disney + – a percentage point higher than in 2020.

Other findings of the 11th Annual Morgan Stanley streaming media survey include:

In 2020, the growth of ad supported / free services is “quite slow”: Hulu’s penetration rate is 35%, which is flat on a year-on-year basis; roku channel (12%), Pluto TV (10%) and TUBI (9%) are flat on a year-on-year basis;

Pay TV’s satisfaction is at a record high, and those who intend to cancel it will remain “stable” but will continue to decline: the analyst said that “as consumer behavior normalizes and media companies continue to shift their content to streaming media,” it is expected that the level of “thread cutting” will slow down in late 2021. Morgan Stanley predicts that the pay TV penetration rate of American households will drop from 66% last year to 62% in 2021;

The popularity of Internet connected TV is increasing: almost three-quarters of American households now have Internet connected TV sets. In addition, nearly two-thirds of connected homes reported having more than one connected TV.

The 2021 survey covered more than 25 streaming services, including 18 paid streaming providers. In the study, Morgan Stanley’s alphawise team surveyed 3100 adults representing the total U.S. population. At 95% confidence level, the error margin of the survey is ± 1.5%.

John Blackledge: the survey shows that Netflix is the most popular TV viewing platform in the United States, Decline in Hulu users MPAA: Hollywood’s development will be more and more inseparable from China and Netflix Netflix global subscribers watch 93 minutes a day on average Netflix: 70% of video traffic comes from Internet TV Nearly 60% of Americans subscribe to us streaming media service Leichtman research: in 2017, the number of subscriptions of Netflix reached 50.85 million in Q1, surpassing that of cable TV for the first time

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