The following is the Analysis of TV program ratings in the first week of February 2021 From Comscore recommended by recordtrend.com. And this article belongs to the classification: ComScore, Network video.
ComScore reports TV ratings for the week ending February 7, 2021, and analyzes the radio and cable programs with the highest audience participation during the week.
Paul Dergarabedian, a senior media analyst at comScore, said: “WWE’s” Monday night raw “has made efforts to control fans’ attention to football. It has risen steadily in the cable TV rankings in the past few weeks and is in the top five this week. Spanish, reality shows and crime shows continue to appeal to small screen audiences with diverse and attractive content, dominating radio and cable rankings. “
ComScore’s TV participation rating (also known as stickiness index) ranks prime time ad supported cable and radio TV programs by audience participation, which is determined by comparing the average viewing percentage of each TV program with the average viewing percentage of all prime time TV programs with the same duration. The TV broadcast with the highest audience participation has a higher stickiness index, which indicates that there are more viewers watching or participating in the TV broadcast.
Beyond age and gender, it is very important to analyze the behavior, interest and lifestyle of TV audience. This can help local and national TV stations, networks, advertisers, institutions and media companies effectively find and reach the ideal audience, so as to maximize revenue.
More reading: chegg: research shows that college students still prefer TV programs. Horowitz research: 65% of viewers watch TV programs through streaming media. Thinknow research: 2017 survey report on TV viewing modes of different ethnic groups in the United States. Ipsos: nearly half of Americans watch videos to relieve their pressure. ComScore: 53% of tablet users have watched videos or videos on their devices in April 2012 ComScore: in April 2012, 37 billion COMS videos were viewed by US users through various websites core:2010 Annual online video advertising revenue increases by 30% – 50% comScore: Italy is the fastest growing country of online video in five European countries : in July 2011, Facebook became the third largest video website COMS in the United States core:2010 ComScore: in February 2011, the total number of hits on video ads in the United States was 3.8 billion. ComScore: in July 2010, 783 million people watched video ads in Hulu. ComScore: Research Report on how women influence the Internet
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